Category: Apple

Apple by Joe WilcoxApr 26, 20168:27 pm

The End of the iPhone Empire Begins

The spotlight shines on the world’s most-valuable company this fine Tuesday, as Apple revealed results for fiscal second quarter 2016. Wall Street expected the first revenue growth decline in more than a decade and iPhone’s first-ever sales retraction . Is the sky finally falling? Eh, not yet. But the sun slowly sets over the vast smartphone empire.

Ahead of today’s earnings announcement, Wall Street consensus put revenue down 10.4 percent year over year to $51.97 billion, with earnings per share down 14.2 percent to $2. Apple actual: $50.557 billion sales, $10.5 billion net income, and $1.90 EPS. Three months ago, the company told the Street to expect between $50 billion and $53 billion in sales. You read the numbers correctly: Apple uncharacteristically missed the Street’s targets and came in on the low end of its own guidance.

Apple by Joe WilcoxApr 22, 201610:46 pm

MacBook is a Great Carry-along That leaves Something Behind

Earlier this week, Apple finally updated its svelte laptop that launched 13-months ago. I am awe-struck by the company’s design-audacity—not for brash innovation but bumbling compromises that make me wonder who needs this thing. The 12-inch MacBook offers much, wth respect to thinness, lightness, and typing experience (the keyboard is clever tech). But baffling is the decision to keep the crappy 480p webcam. These days, not late-1990s state-of-art, 720p is the least a pricey computer should come with, and is it too much to ask for 1080p or 4K when modern smartphones can shoot just that?

This shortcoming, and two others, glares because the little laptop otherwise offers so much, for its size. Thickness is 13.1mm, while weight is 2.03 pounds (.92 kilograms). The 12-inch IPS display delvers 2304 x 1440 resolution at 226 pixels per inch. This thing is tiny: 28.05 by 19.65 centimeters (11.04 by 7.74 inches). Apple’s redesigned keyboard provides surprising travel, given the keys’ shallowness. By these measures, MacBook is a great carry-along.

Apple by Joe WilcoxApr 17, 20168:35 pm

9.7-inch iPad Pro First Take

The more I use Apple’s smaller Pro tablet, the less likely I am to reach for the larger one. I have tested the 9.7-inch and 12.9-inch tabs side-by-side since March 31st—and the bigger one is my primary PC (most days). Unquestionably, the behemoth is capable of replacing a laptop, as Apple CEO Tim Cook asserts. The smaller-size model is a fine notebook companion, and certainly can substitute sometimes. But more than two weeks using this surprisingly satisfying kit, I can’t yet (and may never) recommend it as your next PC.

The 9.7-inch iPad Pro, which screen measures like all its forebears, falls into a category I griped about in September 2015: Apple products without purpose—or none that’s easily obvious to majority of shoppers. Don’t misunderstand. The technology under the hood is quite innovative, and I really, really, really enjoy using this tablet. But I’m not most people, and looking at the broader consumer marketplace, I see the device as being more for the few than appealing to the many; that is until the next release cycle, when current prices decrease. Now, putting aside these caveats, 9.7-inch iPad Pro is the device I most often grab first. Many of the benefits have purpose that is subtle. The question: Are they good enough for you?

Apple by Joe WilcoxApr 4, 20169:44 pm

Sizing Up 12.9-inch iPad Pro

April 3, 2016 marks the first day that I truly could use Apple’s over-sized tablet to replace my laptop. But I had to spend another $84, before California tax, to do it. Gadget reviewers who say that iPad Pro cannot be your computer are wrong. The apps, performance, and utility are there, Anyone creating content should consider this device as compliment to, or replacement for, an existing PC. The problem with 12.9-inch iPad Pro isn’t what it can do but how much it costs to assemble what you need. This kit is far from budget-friendly, which also can be said of Microsoft’s competing Surface Pro 4.

I started my iPad Pro sojourn on Groundhog Day, planning to use the device as my primary PC for 30 days. The objective: Apple CEO Tim Cook says the big-ass tablet can replace a personal computer, I want to see if he is right. The experiment isn’t my first journey like this. I tried something similar during summer 2011 with one of the first Chromebooks. The path was a dead end. But Spring 2012, when new commercial models released, I started down the path again and never looked back. Google’s Chromebook Pixel LS was my main computer before adopting the iPad lifestyle.

Apple by Joe WilcoxApr 1, 201612:01 am

Apple Turns 40

Summer 1984, Chapel Hill, N.C., I learned something about prejudice and discrimination in America and saw my first Macintosh. Strangely, looking back at Apple, which celebrates its 40th birthday today, the two things connect.

As I reflected in Jan. 18, 2004, post: “Racism and Naiveté“, I never thought much about skin color growing up in a region of America where most everyone is Caucasian. Northern Maine is a white wonderland for more than abundant snowfall. Strangely, though, my best friends had last names like Chung and Zivic. The local Air Force base, Loring, added color to the populace, and when it came to people I was decidedly colorblind.

Apple by Joe WilcoxMar 23, 20168:38 pm

Too Many iPads is Good for Apple, Bad for Competitors

Something surely seems missing from this week’s Apple Event. A year ago this month, Apple introduced the svelte, 12-inch MacBook. That makes the little laptop ripe for refresh, but it is MIA. During a media hoopla where the figurative fireworks failed to light, everyone should ask: What is Apple doing? The new 4-inch iPhone is little more than the 5 model introduced in 2012 with fresh internals. The 9.7-inch iPad Pro fits into a crowded category where Apple is mob in the room. Where’s the innovation?

After watching the live stream, carefully reviewing what Apple executives said, and looking over device sales trends, I must say this: Either Tim Cook is stupidest tech CEO on the planet, or one of the smartest. The event’s big takeaway is this: Apple is trying to corner a faltering computing category on the presumption it’s the next big thing. Cook takes great risk in search of greater rewards. If he’s right, Apple may come to dominate the next personal computing platform—even as Android armies spread across the planet. Everything hinges on these: Will tablets replace PCs and can Apple become the overwhelming market share leader, regaining dominance held six years ago?

Apple by Joe WilcoxMar 21, 20163:20 pm

The Apple Event to Sleep For

Editor’s Note: I wrote this for Frak That!, where nothing should be taken seriously.

“The snoring was so loud, I couldn’t get any work done”, Maybell Lindsey says about the March 21st Apple Event that introduced nothing. She is among a handful of litigants planning to sue the company for failing to fulfill its longstanding obligation to wow watchers with exciting new products—or, in the parlance of deceased cofounder Steve Jobs, present “one more thing”. “One less thing, actually and a lot of `em”, Lindsey heckles.

Litigants largely fall into two categories: 1) Those suffering emotional trauma for being denied the “got to have it now” exhilaration that makes the product launches must-see events. 2) Those tormented by snoring coworkers lulled to lala land by the oppressive focus on energy efficiency and recycled product packaging rather than earth-shaking new tech.

Apple by Joe WilcoxFeb 25, 20165:48 pm

The Rally Against FBIOS Begins

Microsoft will join Apple against the FBI and U.S. Justice Department, filing a friend-of-court—amicus brief—in a case going to court tomorrow. The government wants Apple to create a special version of iOS, referred to by critics as FBIOS, to break an iPhone 5c security features. The device manufacturer argues that compliance would set a precedent that would give law enforcement carte blanche with other mobile devices.

Brad Smith, Microsoft’s chief legal counsel, says the company “wholeheartedly supports Apple”—a statement the eradicates any potential confusion caused by cofounder Bill Gates. In an interview with Financial Times two days ago, Gates supported the government’s demands. I responded, calling his position a “catastrophic occurrence that demands current chief executive Satya Nadella’s official response. There needs to be clear policy about government backdoors and the position with respect to the San Bernardino shooting iPhone”. The company’s position is now unequivocally clear—presuming the legal filing fits with “wholeheartedly”.

Smith publicly disclosed Microsoft’s plans during testimony before the House Judiciary Committee today.

Apple by Joe WilcoxFeb 24, 20166:40 pm

iPad Pro, Let’s ‘Begin Again’

My previous post in this series begins: “I cannot presently recommend Apple’s big-ass tablet as a laptop replacement—using the official-issue Smart Keyboard”. The statement is retracted.

Apple PR contacted me after the story published, asserting that the short battery life I experienced was abnormal behavior. Seeing as it was the last day to return iPad Pro under T-Mobile’s buyer’s remorse policy, I took the assertion at face value and returned the rig. The exchange interrupted my plans to use the tablet as my primary PC for a month. From today, the clock resets to zero, and I start over.

Apple by Joe WilcoxFeb 24, 201612:21 am

Bill Gates’ Backdoor Policy

I see something disingenuous about Microsoft cofounder Bill Gates supporting the government’s demands that Apple selectively unlock an iPhone used by one of the San Bernardino, Calif. shooters. The former CEO turned philanthropist spoke to the Financial times in an interview posted today. The implications for Microsoft cannot be overstated, and the company’s current chief executive should state corporate policy.

Gates’ position aligns with the government’s: That this case is specific, and isolated, and that the demand would merely provide “access to information”. Here’s the thing: The interviewer asks Gates if he supports tech companies providing backdoors to their smartphones. The technologist deflects: “Nobody’s talking about a backdoor”. Media consultants teach publicly-facing officials to offer non-answers exactly like this one. The answer defines the narrative, not the interviewer’s question.

Society by Joe WilcoxFeb 17, 20166:30 pm

Tim Cook’s Defining Moment

Some documents are historically significant. They mark moments, comment on them, in manner demanding future citation and even use in courts or classrooms. That’s how I read Apple CEO Tim Cook’s “Open Letter to Our Customers“, about breaking iPhone encryption His exposition spotlights seminal moment in the United States of America: Government’s further expansion of powers encroaching indiviuals’ rights to privacy and one company standing up and saying “No”.

Some people will scoff at my comparison, but it truly is what I see. Cook is like Rosa Parks, refusing to take a seat at the back of the bus—or in this instance behind one court judge and the FBI. Cook and Apple stand up for us all. I applaud law enforcement’s efforts to protect us from terrorism but tyranny shouldn’t be the means; taking away Constitutionally-given freedoms to protect them. Tim Cook is right.

Apple by Joe WilcoxFeb 16, 20167:25 pm

Android ‘Monotune’ Sets the Right Pitch with iPhone

Great marketing strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple’s “1984” commercial and “Get a Mac” series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.

Google spot “Monotune” ia a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple’s brand often is associated with music and also creative individuals.