Category: Apple

Apple by Joe WilcoxJan 20, 201610:15 am

Apple Needs to Think Differently

I watch with wonder and concern about Apple, as a longstanding customer (starting in December 1998). As a journalist, I developed a reputation for hating the company (I don’t) so long loved because my stories aren’t kiss-ass fanboyism. What’s that saying about being hardest on the ones you love most? Kind I am not.

Today’s theme isn’t new from me and repeats my analysis that Apple has strayed far from the path that brought truly, disruptive innovative products to market. In 2016, the company banks on past successes that are not long-term sustainable. We will get a glimpse after calendar fourth quarter 2015 earnings are announced on January 26th. You will want to watch iPhone and international sales, particularly emerging markets.

Apple by Joe WilcoxJan 11, 201610:38 pm

What Do Amazon, Google, and Twitter Share in Common?

Let’s spin some wild conspiracy theories—because it’s fun. You can choose whether or not to take them seriously, as nothing makes better hay than a presidential election year. So I look fondly on the Obama Administration’s preparations for the president’s last State of the Union address—nearly a year before Hillary Clinton, Donald Trump, or some other soulless political pretend maven—boots him from the White House. Also, as a long-time tech journalist, what goes on behind the prep interests me.

Our Commander in Chief wants you to get the message whenever or wherever you may be. That’s an admirable ambition. But I can’t help wonder if the buddy-rule still applies; I suppose it could be coincidence that the tech that will bring you President Obama’s speech and followup conversations with the Veep, First Lady, and others is provided by people/companies close to the Administration. Hehe, a crony by any other name is still a crony, just not the same.

Apple by Joe WilcoxJan 10, 20162:54 pm

Milking the Aggregation Economy

The scoop is as old as truthsayers’ ability to freely speak without getting their heads lopped off. Invention of the printing press created the free press, if for no other reason than anonymity for rebelrousers, who in future generations would be called journalists. If you believe the folklore that the news media seeks the truth, just ask anyone about whom it is revealed: “They’re troublemakers. Tell the executioner to get his axe”. That’s me and my kind—headless in another era.

Few months back, occasional emails from the Financial Times started hitting the old inbox with a thud. Each and every one is similar scheme: Highlighting some scoop in the tech sector from the newspaper. What’s the 1970’s song lyric. “Bang a gong, get it on” (Eh,you do know what that means, right—and, sigh, getting older, I haven’t done that for a while.) FT PR bangs about a scoop, which I can only presume is to get attention for it from other news gatherers.

Apple by Joe WilcoxJan 10, 201610:09 am

Hehe, This is How You Report About the Consumer Electronics Show

Engadget features editor Joseph Volpe buries the lede, so I fix it for him by posting over at my new project, Frak That!, headline: “Steve Jobs calls Apple Watch a ‘Joke’“. Oh, the clickbait accusations will fly from some, and the Apple Faithful will fling rotten fruit for my irreverence, but the post fits the site’s core editorial principle of pointing out the absurd—in this case the otherwise lack of original reporting about the Consumer Electronics Show, to which the somewhat oddball Engadget story affronts.

Joseph rises above the CES 2016 public relations cluster-fuck to write something really original. He consulted a “higher source” to get the lowdown on the year ahead in tech: Las Vegas psychics. Brilliant! And it’s something I actually read in all the dribble designed to self-flagellate corporate egos.

Apple by Joe WilcoxJan 8, 20163:45 pm

The Holy War Against Apple Lightning

A recent SumOfUs petition begins with those magnanimous words: “Apple is about to rip off every one of its customers. Again”. Ha! The sentence is Holy Writ. Canonize it into the Gospel of Tim Cook, who, extending the metaphor. is like the Apostle Paul, whose discipleship took Christianity forward but beyond Christ’s shadow. We all know the hallowed story of the Jesus Phone, and how humbly Steve Jobs saved humankind from Satan (Bill Gates) and ushered in the post-PC era. Snicker. But only under Cook has Jobs’ aspiratonal doctrine spanned the globe, under the glow of a billion bitten-fruit logos.

That, my friends, is how you offend two religious groups, with the Apple Faithful the more-likely vengeful. Hell hath no fury like—you know the rest. But seriously, I mean no disrespect to the esteemed Jobs (God rest his soul) but to his successor, who made Apple a giant among publicly-traded corporations, and you pay the price for it.

Apple by Joe WilcoxJan 1, 201612:01 am

Apple Lost My Heart to Google in 2015

Whoa, the difference a year makes: On Jan. 1, 2015, my main computing devices were 13.3-inch MacBook Pro Retina Display, iPad Air, and iPhone 6—oh yeah, Apple Watch, joined them six months later. My mainstays at the start of 2016: Chromebook Pixel LS, Pixel C, Nexus 6P, and Huawei Watch. I abandoned Apple and there are no plans to return. I choose the Google lifestyle instead.

I have changed computing platforms too often during the past two decades. From the December day in 1998 when carting iMac out of CompUSA, no matter what the switch, I always returned to Apple products, even after boycotting the company during second half 2012. My last rally was months ago, before giving up Apple Watch, iPad Air 2, iPhone 6 Plus, the 6s Plus (for a single day), and MBP. I don’t expect to ever go back. The allure is gone.

Apple by Joe WilcoxDec 18, 20151:55 pm

Last-minute Tech Stocking Stuffers

Here we are, days before Christmas, and you’re thinking about last-minute stocking stuffers. I’ve got an eclectic selection of things I would want to get or give for December 25th. Some of them will demand rushing online to take advantage of last-minute shipping offers. Others require no shipping at all, like music subscription services. Confession: Some items will require a larger stocking but no wrapping.

I present the list alphabetically, and in no order of preference.

Apple by Joe WilcoxDec 17, 201511:40 am

Apple’s Two Vulcan Problem

Back in April 2013, when Forbes ran a commentary asserting it was time for Tim Cook to go, I forcefully responded that “Apple needs a COO, not new CEO“. The day has arrived, with the company announcing this morning that Jeff Williams fills the vacant chief operating officer position. Eh, that’s not what I had in mind, and Apple investors should question the wisdom of the appointment, too.

I mean no slight towards Mr. Williams, who looks more the adequately competent to handle the job. Like Cook, when COO, Williams is a manufacturing and logistics leader—excellent credentials to manage day-to-day operations over the world’s wealthiest tech company as measured by market cap and quarterly net income. The problem: Cook and Williams are questionable pairing, because their backgrounds and skillsets are too much alike. You got an electron circling another electron in the atom’s nucleus.

Apple by Joe WilcoxDec 1, 201510:30 am

Microsoft Makes ‘Peace’ with Apple

Advertising rarely gets as good this! Microsoft sets the mood for the season in a new spot where its New York store staffers serenade Apple specialists for “peace on Earth”. A children’s choir joins the caroling, creating a classic! This is award-winning advertising in the making. Filming at night adds terrific ambiance, topped off with Apple 5th Avenue Store employees embracing their Microsoft retail rivals.

If Microsoft is the British Empire, then Apple is the American era. Oftentimes, the mighty are arrogant and condensing about their dominance, and it’s rare that they sue rivals for peace—from a position of dominance. The humbled fallen must adopt new tactics in the New World order. For Microsoft, that means cooperation. If nothing else, the commercial is a metaphor for the new Microsoft.

Samsung by Joe WilcoxNov 28, 20154:42 pm

The 5 Smartphones of Christmas

If you’re smartphone shopping this holiday and wondering what to buy, my primer can assist—with caveats. I focus solely on Androids that are higher end but affordable, and I ignore iPhones. No slight against Apple devices is intended. I figure that people who want an iPhone won’t likely consider an alternative. Also: The differences aren’t as pronounced. For example, the major benefit choosing 6s or 6s Plus over the two previous models is slightly lower price (3D Touch is an unnecessary gimmick). The major benefit picking 5s over the 6 or 6 Plus is again price but also smaller size.

Among Androids, differences abound—and many, such as older OS versions or custom UI skins, are carrier or manufacturer imposed. That’s without considering the bloatware that either or both parties might impose. I intentionally focus on devices that offer the most value for price paid, which includes upfront or payment-plan purchased unlocked.

Apple by Joe WilcoxNov 26, 201511:04 am

Google, Give Thanks!

Another Thanksgiving is upon us, as Americans stuff their bellies with turkey and vittles, before falling asleep during the afternoon football game. It’s the day of family feuds, too much food, and setting the mood for the holiday season ahead.

We also count our blessings and give thanks for the year behind. I got to wondering what Google can be grateful for and compiled a short list for you. Perhaps you would like to add to it in comments or lash out at my lack of sensitivity on this special day. Please do. With that brief introduction, I present 5 things for which Google can give thanks, served in no particular order of importance.

Society by Joe WilcoxNov 14, 201512:47 am

Wow, the Amazon Home Page

Solidarité is right, and nothing for sale visible above the fold. Americans are often too oblivious to tragedy overseas, even among Western allies. If someone didn’t see the news, and shops Amazon, they have to wonder what the page refers to.

My wife and I watched live coverage for hours from CBS and Sky news services, streamed, since we’re cord-cutters again. To recap: Coordinated terrorist attacks left more than 120 dead in Paris, late last night (local time there). The city is in lock down.