Category: Tech

Apple by Joe WilcoxJun 11, 201511:00 pm

WWDC 2015: My Story in Tweets

As the week closes, I reflect on Apple’s World Wide Developer Conference, which commenced on June 8, 2015. I watched the keynote on Apple TV and live-tweeted from my comfy couch. Fittingly from Chromebook Pixel LS.

I find iOS 9 interesting enough to test. Today, I signed up for an Apple Developer account; my old one expired years ago. The process took a phone call, because Apple claimed my bank declined to pay. How strange. So I tried another card. Then a third. Hey, my accounts are good! I called the bitten-fruit for assistance, and someone senior in developer support manually processed the $99 fee, because of the glitch. How fraked is that?

Apple by Joe WilcoxJun 11, 201512:30 am

Siri Says: ‘Google is Big Brother’

I have some advice for the European Union Competition Commission: Lay off. You don’t need to reign in the Google monopoly. Apple will correct the market around search and mobile. That’s one of two related takeaways from Monday’s WWDC 2015 keynote. iOS 9 and OS X El Capitan up Apple’s push into search and proactively-delivered information in big ways. That is if delivery is as good as the company promises.

The other takeaway harkens back to what I told you last week about Tim Cook’s piracy rant against unnamed Facebook and Google alongside the friggin U.S. government—plural if thinking beyond the Feds: It’s BS marketing. Apple prepares a major competitive assault against Big G, hitting where damage can be severe: Perception and profits. I cannot overstate Google’s vulnerability, which ironically is where the search and information giant exploited Microsoft during this Century.

Apple by Joe WilcoxJun 7, 20159:00 pm

Apple Harvests its Logo

If Apple’s streaming music service launches tomorrow at WWDC and is branded with the company’s name/logo, look for broad naming changes ahead. My guess, and it’s only that: the lower-case letter before products like iMac or iPhone will disappear; over time. Under CEO Tim Cook, the branding strategy differs from Steve Jobs. That’s sensible considering where the company is today compared to 1998 when the cofounder introduced iMac.

Apple Watch foreshadows the new nomenclature. Contrary to months of iWatch rumors before launch, the device is identified by sound as Apple Watch, but what you see is the company’s logo, which is one of the most recognizable brand icons ever created. If Apple Music turns out to be more than just streaming, but the replacement for or displacement of iTunes, consider that as sign of future naming conventions to come. If I am mistaken—well, Apple should do what I predict.

Photo by Joe WilcoxJun 5, 20156:45 am

Flickr a Day 156: ‘Street Lads’

Some pics jump from the photostream and demand to be chosen, as is the case with today’s selection. Simon Evans shot self-titled “Street Lads” on Sept. 20, 2014—around the time that he started blogging—using Fujifilm X-Pro1 and Fujinon XF 27mm F2.8 lens. Vitals: f/5.6, ISO 800, 1/450 sec, 27mm.

The pancake lens makes the Fuji mirrorless camera a relatively smaller shooter—well, compared to bulky dSLRs—while offering dramatic benefits of hybrid optical and digital viewfinder. Motion more typically describes Simon’s street shots. The Day Maker is rare exception. “This is what happens when you give in and ‘spare a bit of change'”, he jokes.

Apple by Joe WilcoxJun 4, 201512:15 am

Apple’s Moral Marketing Charade

Nine years ago, a NPR interviewer asked me about Google and other U.S. companies censoring search results in China. The question was one of morality—to which I gave an answer she didn’t expect. That response, or my recollection of it, is appropriate for rather ridiculous and self-serving statements that Apple CEO Tim Cook reportedly made three days ago.

“We believe that people have a fundamental right to privacy”, Tim Cook said, Matthew Panzarino reports for TechCrunch. “The American people demand it, the constitution demands it, morality demands it”. Oh? What is moral? The answer I gave NPR in 2006 applies: There is no moral high ground in business. The high ground is quagmire, because all public companies—Apple surely among them—share a single, moral objective: Make profits for stockholders. Plain, pure, and simple.

Web by Joe WilcoxJun 2, 201511:16 pm

Tidal gets My Reprieve

My third month as a Tidal subscriber started yesterday, but nearly not at all. Last week I prepared to cancel the pricey, streaming service after encountering a disastrous functional flaw listening on either Nexus 6 or 9. Songs skip to the next track part way through playing, which is unacceptable behavior—made more so because of expectations that higher pricing and loftier monthly subscription fee set.

I would have stopped subscribing on May 31st, at the billing cycle’s end, if not for Tidal offering a free month of service. Whether or not our paying relationship continues depends much on the music streamer resolving an app problem. “There is a bug with Nexus and Sony phones with Android 5 unfortunately”, according to a tech support specialist, “We are working on fixing this. Mostly after 26 megabytes have been streamed, it skips. So for now we do not have a solution yet”,

Photo by Joe WilcoxMay 30, 201512:22 am

Google Photos is Disruptive Innovation

Google Photos is more than an exciting—and hugely transforming—new product. The app/cloud service is a metaphor for an escalating mobile business model that, with perhaps the exception of Facebook, no competitor has the capacity to match.

Users gain tremendous time-saving utility, such as the ability to meaningfully search using innocuous terms like “dog” or “Washington”, all without the need to manually add metadata tags by way of applications like Photoshop. Meanwhile, Google gets access to quantifiable information, in the image and accompanying metadata, around which to sell advertising and related contextual content or services.

Mobility by Joe WilcoxMay 27, 20153:04 pm

Google Music tempts Me from Tidal

My love affair with Tidal nears dissolution. The second month’s renewal is five days away, and divorce is nearly certain now. Mid-month I asked: “What Good is Tidal HiFi if Content won’t Play?” Matters are better and worse since. I no longer have the song stalls in the webapp running from Chrome OS. But track jumping behavior now afflicts Nexus 6—not just its tablet sibling.

On the phablet late this morning, I switched over to Google Music for a quick refresher comparison between identical tracks. I most certainly can hear the difference between 320kbps MP3 and Tidal’s 1411kbps Free Lossless Audio Codec. But the aural benefits are valueless if I can’t listen. Google Music invited me to resubscribe, with half a year free; it’s some kind of promotion for Nexus 6 buyers. How could I refuse no billing until after Thanksgiving? November feels forever away.

Photo by Joe WilcoxMay 27, 20157:36 am

Flickr a Day 147: ‘Old Lady’

If you asked reasons for today’s selection, several would stand out. Top of list: Exhaustion that makes me identify with the subject. That’s how I feel after searching the photostream of Oliver Degabriele; I could choose any and most every image for the Day. Composition, color, and contrast also appeal, and I find something old-worldly and interesting about self-titled “Old Lady”.

But I like “Soundcheck” as much, but passed even though it more topically represents the photographer, who also is a musician. As the series progresses, increasingly my choices are influenced by previous picks. We bad musical performance themes on Days 12, 16, 92, and 100.

Gear by Joe WilcoxMay 26, 201510:09 pm

Nokia Lumia Icon: When Great Isn’t Good Enough

I am lucky enough to have three sisters—Laurette, the youngest, and fraternal twins Annette and Nanette—but no brother(s). Nan, who is the tech savviest, rang on May 22, 2015, saying she had reached the inflection point of frustration finding apps she wanted or absolutely needed for the Nokia Lumia Icon purchased from me during summer last.

From Day 1, she praised the utility and usability of the user interface, attractive but sturdy design, and amazing hardware capabilities, which include the quality of images produced by the camera. But pushing a year later, with Windows Phone 8.1 installed and little improvement in the selection of apps that matter, She’d sacrificed enough.

Nan asked my advice about a replacement. Should she return to iPhone (she used the 4 before Icon) or get an Android? Her user story illuminates what can happen when someone entrenched in the Microsoft ecosystem raises his or her head above ground and sniffs the Android and Apple air.

Gear by Joe WilcoxMay 26, 20157:50 am

Don’t Talk Dumb About Smartwatches

Sunday afternoon, I cleaned out old CDs from a folder to make room for DVDs the family will keep but in more manageable storage. The things we save and forget about: install disc for the Suunto N3i MSN Direct smartwatch. The discovery is opportunity to express one of my ongoing gripes regarding news gathering today: Wild speculation about things to come that ignores context of past accomplishments.

Consider the smartphone, which you would think Apple invented based on all the blog blathering. Credit belongs to Nokia, about 20 years ago. Then there is the smartwatch. My feedbox fills with increasing speculation about when Microsoft will develop a wristwear platform or when will traditional timepiece makers produce the devices. Been there, done that.

Critters by Joe WilcoxMay 23, 20156:31 pm

Cali Relaxes

M daughter’s cat Cali assumes a rather unusual position in the custom-made tree we paid just $60 for. I love supporting a home business. I snapped the Featured Image using Nexus 6, rather than pull […]