Kylie is back! Everyone’s favorite Windows Photo Gallery youngster pushes Windows 7. (Say, is she a first grader now?) Kylie kicks off what the YouTube version of the commercial calls the “Good News” advertising campaign.
Category: Tech
Have Fun, But Don’t Break Windows During Microsoft’s House Party
Microsoft’s Windows 7 House Party—like it’s oh-so new, or silly. Microsoft isn’t running the events or broader marketing but outsourcing them through service House Party, which launched in 2005. House Party’s oldest, archived event is Nickelodeon’s AVATAR launch, more than three-and-a-half years ago. What bugs me about the blogs and news stories is lack of context.
Nokia and the iPhone Hype Problem
Nokia World convenes for two days in Stuttgart, Germany (local time there, 9 a.m.). It’s an event that many US analysts, bloggers or journalists will look at with disdain. If hype were the only measure of success, Apple would be the world’s largest handset manufacturer. But for all the iPhone bark—much of it coming from the United States—Nokia has got way more bite. Not that most Americans will hear about it.
Katydid Does
This morning, a Katydid temporarily took up residence on our screen door. I used it as opportunity to test the iPhone 3GS auto-macro mode. Pics were all crap. But this one (and others) taken with […]
Netbook Plague Kills 1 in 5 Notebooks
The netbook scourge continues unabated, and PC manufacturers are host on their on petard. Could anything be more putrid? DisplaySearch has ruined the last official day of summer holiday by releasing netbook shipment data. In May, I blogged that netbook US retail share approached 20 percent.
Laptop Hunter Sheila's First Post-Hunt Big Project
Say, do you remember Sheila Dvorak? The filmmaker who bought an HP HDX 16t, in one of those Microsoft “Laptop Hunters” commercials? The stereotypical filmmaker uses a Mac, running Apple’s Final Cut Studio. But not Sheila. She’s completed her first project using the HDX 16t.
My Nokia N97 is Gone
I am mad at Apple and Nokia. Apple has the best mobile software and services platform anywhere. Nokia offers the best hardware platform—granted, HTC closes in. This difference has forced me to choose one company’s smartphone over the other, leaving behind dissatisfaction with the compromise.
Your Next PC is a Smartphone
Last Friday’s Silicon Alley Insider Chart of the Day should scare Microsoft CEO Steve Ballmer so badly that he accidentally buys a Japanese car. Sorry, Steve, you missed the Cash for Clunkers program. That’s OK, maybe someday the Obama Administration will offer a clunkers program for Windows PCs.
Megawoosh: Slip Slidding Fake
[youtube http://www.youtube.com/watch?v=lkwh4ZaxHIA] Advertising Age asks: “What’s more popular than ‘Roller Babies’. The world’s largest Slip ‘n Slide. Microsoft’s ‘Megawoosh’ campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost […]
No Thanks: Full-Screen iPhone Ads
Look what popped up on my iPhone 3GS while reading a New York Times story. A full-screen advertisement. I would rather skip the ads and pay the Times, say, five bucks a month for content. […]
Microsoft-Yahoo Searcher Penetration Doesn’t Matter
Too Many people are making too much about ComScore’s searcher penetration data, which released on August 14. Microsoft and Yahoo executives shouldn’t get their hopes up, nor should analysts, bloggers or journalists writing about the data otherwise be misguided. Similarly, ComScore has overstated Microsoft-Yahoo combined search potential.
Look to ‘The Loop’ for Good Branding Ideas
IDG laid off my buddy Jim Dalrymple about the time I got the boot from eWEEK. Jim wasted no time starting a new enterprise, and at the right place: The brand. Jim brilliantly rebranded himself, and what he did should be lesson to any person or company looking to launch a new product or service.
It’s easy to dismiss Jim, because of “the beard.” You wouldn’t think he’s all that bright, because of the shag, which gets more in your face than his. Jim is so small town he doesn’t live in Halifax, Nova Scotia, but just outside the city. Most Americans would respond “Where?” if asked about Halifax. Hehe, that could be a “Jeopardy” answer. But greater Halifax, the largest city north of Boston and east of Montreal, is home to about 360,000 people.