University Heights’ biggest, newest apartment complex—with 379 units—is anything but affordable housing. Rentals at the Winslow start at $2,400 for a 484-square-foot studio and go up to $5,945 for 1300-sq-ft apartment with two bedrooms and baths. San Diego officials propagate the myth that building more residences will decrease housing costs and therefore increase availability across lower income brackets.
But the opposite is reality: As newer complexes open, higher rents go with them, lifting the so-called “market rate” that other landlords watch as measure for what they charge their tenants. More is more, meaning rents rise with the new builds raised.