January 2010. Briefly, my attention turns away from rumors about an Apple tablet (true) and (then) Microsoft CEO Steve Ballmer’s Consumer Electronics Show keynote. On this fifth day of the new decade, Google debuts a new smartphone. I see the launch as a watershed event—and order Nexus One for myself. Made by HTC, but codesigned by Google and carrying its brand, the self-described, so-called “superphone” is the stone that later sets off an Android avalanche sweeping across the planet.
Things that matter about the N1:
- Google sells it direct, unlocked, with no contract required
- Voice interaction is as important as, if not more than, touch
- Operating system and core features tightly tie to Google search
- Hardware is a baseline reference design for manufacturing partners
- Platform provides software developers the foundation for making Android apps