My mind is divided about Google, or is that Alphabet now? On one hand, I see the company as among the most innovative ever. I highly value many of Google’s products and they enable me to work more efficiently and to accomplish much more in far less time. On another hand, the search and services operation’s business model is hugely disruptive to people like me that generate content that is primarily consumed online. My profession is in shambles, with the “Google free economy” as the primary wrecking ball.

Overnight, I started an investigative report that will, in the early stages, primarily focus on how the information giant’s business disrupts the news media and some other content producers. “What Does the ‘Google Free Economy’ Cost You?” is crowdfunding through Byline. Should I achieve my modest milestone goal—$250 over 40 days—another milestone would follow with larger goal, and the reporting will expand into additional areas of concern, such as privacy or even how Google could influence the outcome of the U.S. 2016 Presidential election.