Apple by Joe Wilcox
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Steve Jobs Who?

I shouldn’t be surprised, but…While in Apple Store the other day making a purchase, I chatted with the staffer helping me about the retail shop’s legacy. I don’t remember what influenced me to mention being at the original store’s opening in May 2001, which I covered for CNET News. “In Virginia?” She asked. I affirmed, Tysons Corner. “I have a picture”.

After which I fumbled like an old fart bringing up the image above from Flickr on my phone. She politely suggested the app, which wasn’t installed, as I clumsily used the browser. When I finally got the image on screen she asked, with some giddiness: “Is that Tim Cook?” Not cofounder Steve Jobs, who sits next to Apple’s current CEO. 

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Journalism by Joe Wilcox
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Is It Perspective or Deception?

Yesterday, I started a discussion with a BetaNews commenter identified only as John. He responded to a story I posted here as “Apple Music Takes from Artists to Give to Subscribers“, which at BN followed another appearing on my site as “Apple Music Will Surely Succeed“. The cross-posting with different headline and art keeps with my December 2014 advice: “Writers, Own Your Content!” Comments funnel to BN, which is good for audience building there.

The commenter first accuses me of being a troll and then, based on my response, of being deceitful because of my writing style. You be the judge. I see the exchange as being hugely relevant to what should be good online journalism, and it may reflect two different and (hopefully) valid perspectives—reporter’s and reader’s—about what that should be. 

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Apple by Joe Wilcox
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Apple Music Takes from Artists to Give to Subscribers

For a company that generates more profits than any other ($18 billion during fiscal first quarter 2015), sits on a cash horde of nearly $200 billion, and has the gall to charge $150 for a watchband, stinginess is an unbecoming trait. Scratch that. Greediness. Putting profits before people, particularly devoted customers, when corporate advertising is all about how they matter more, is simply stupid public relations. In business, perception is everything.

So Apple’s reported decision to give away music for three months, without compensating artists, is cheapskates behavior that demands criticism, particularly about a company claiming that music means so much. Speaking to developers last week, CEO Tim Cook: “We love music, and music is such an important part of our lives and our culture”. Oh yeah? If it’s so important, why diminish its value? To zero. “We’ve had a long relationship with music at Apple”. For how much longer without artists’ cooperation? You don’t own the content, Mr. Cook. 

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Living by Joe Wilcox
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My Summer Sojourn: OS X 10.11, OS 9

Due to a rather startling accident, my wife’s laptop is no longer among the electrically living. She will use my beloved Chromebook Pixel LS for a few months, while I step back into the Apple lifestyle to test El Capitan and iOS 9. Eight days after Apple released developer previews, I finally am getting around to installing them, on 13-inch MacBook Pro and iPad Air 2. Whoa, I dunno about the new font!

The Mac is a new purchase. Our cameras and computers are all insured, and late last week I filed the second claim in more than a dozen years (the first replaced a hard drive, for $250, after my daughter dropped her aluminum MacBook during finals week two years ago). I grudgingly picked the 2.7GHz Core i5 MacBook Pro with Retina Display, 8GB RAM, and 256GB SSD. 

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