Some days you wake up and wonder. As part of my morning routine, reading email and recent posts to my social networks and from RSS feeds is the first activity after greeting my wife. “The Risk Of Reviewing The Reviewer“, which actually published yesterday, riveted my early-day attention. For TechCrunch, Aimee Millwood writes something everyone, particularly bloggers and journalists, should read. You aren’t her intended audience, but you should be.
The headline to this post is among her key quotables and resonates with a point that I repeatedly make here on this site and emphasize in my ebook Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers: While inexplicably intertwined, trust trumps truth. The pursuit of truth isn’t your first ethical objective but establishing and maintaining trust with your audience—and, yes, this concept contradicts traditional journalism teaching. But it doesn’t, since truth ties to trust.