Apple by Joe Wilcox
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A Switcher Recants

Earlier this year, I blogged about my troubled switch back and forth between PCs and Macs, eventually moving to the Mac for good. Not so. A good buddy bought the PowerBook I purchased back in March, and I put that money into buying a Sony S150, which is a Windows notebook that I’ll blog about sometime soon.

The switch came for many reasons. For one, my boss expressed concerns about a difference in the quality of analyst my reports. I attributed the problem to my working on a Mac fulltime and becoming too distanced from the Windows world; of course, I used a Windows machine everyday, too, but the Mac proved a distraction. I saw the same problem back when I worked as a reporter covering Microsoft. The problem: I like my Mac and didn’t want to switch. 

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Web by Joe Wilcox
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It’s Not Your Spam, Ma`am, But His

Reducing spam is painful. I sent a friend e-mail at the domain she owns. She didn’t get the message, because she changed her e-mail handle off her domain. The reason isn’t rocket science: spam.

I feel her pain. I recently sold a domain I owned since 1995. In parting with the domain, I relinquished an e-mail addressed used for almost nine years. The e-mail change is liberating, because of the greatly diminished amount of spam. 

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Politics by Joe Wilcox
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For the Gipper

Washington mourned the death of Ronald Reagan this week. While sentimental and opportunity for people to pay last respects, the mourning struck me, as it always does, somewhat misplaced. Why show so much respect for the dead when the living could use it more?

I understand that Alzheimer’s gripped the former president and that maybe he couldn’t appreciate friends or fellowship the way he used to. What about the family? Particularly considering the seriousness of his illness? 

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Politics by Joe Wilcox
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I Must Be Living Under a Rock

Living in the Washington, D.C. area—hey, right off Connecticut Ave., baby—and tracking high-tech and the Internet for work, you’d think I’d know about what’s going on. Apparently, I have too much in common with Patrick the starfish from SpongeBob Squarepants. There’s a reason he lives under a rock, folks.

This morning, while checking the couple hundred or so RSS feeds I monitor, I stumbled onto this tantalizing headline, “Sex Scandal Rocks US Congress,” from Express India. So exactly how far around the world do I have to go to get local news: “Washington loves nothing as much as a summer sex scandal, and the season is off to an early start this year, as a Congressional aide was sacked after posting her lovemaking exploits on the internet”, according to the story, with a dateline of today. 

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Apple by Joe Wilcox
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When Less Means Spending More

Over the weekend, I picked up a new computer for my wife. She had used a Dell Dimension PC for about a year and half and could have continued doing so. But she’s not as computer savvy as my fourth grader or me. Increasingly concerned about viruses and spyware, I had long considered moving her off a Windows XP PC and onto a Mac. Since I’m giving up my main domain and she was losing her e-mail address, I reasoned now was the right time for the Mac. She would get a new computer and .Mac e-mail address.

Ideally, a $799 eMac should have suited her needs. With a 1GHz PowerPC G4 processor, 256MB of RAM, 40GB hard drive, and DVD/CD-RW combo drive, the computer packed plenty more power than she needed for her main activities of doing e-mail and surfing the Web. For $200 more, I could have set her up with a faster processor, 20GB more storage, and a DVD burner. What’s not to like? 

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Web by Joe Wilcox
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Strange, But Liberating

This week I agreed to relinquish my original domain name, editors.com. The new owner says he will use the domain to establish a site for editors and writers to commiserate. Oddly, I don’t care much how he uses the domain. When I acquired editors.com in August 1995, I had in mind to create some kind of writing site. Instead, the domain established a single e-mail identity that hadn’t changed for almost nine years.

Relinquishing a domain used primarily for e-mail is lots of work. Besides notifying a couple thousand people of the change, I have to track down every website I ever established a log-in or purchase account and change the identity or default e-mail address—many cases they’re the same. 

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Apple by Joe Wilcox
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Must Be: Familiar, Approachable, Extending and Better Enough

My prevailing thinking on why high-tech products succeed or fail boils down to four criteria. Editor’s Note 2/8/2014: I expanded the number to eight and wrote book about them: The Principles of Disruptive Design.

A product must:

  1. Build on the familiar
  2. Do what it’s supposed to do really well
  3. Allow people to do something they wished they could do
  4. When displacing something else, offer significantly better experience
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