Tag: Google

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I am a Chromebook Convert

Two years ago this month, I adopted Chromebook as my primary PC. Except for brief betrayal last summer, mine is the Chromie lifestyle since. “Can I use Chromebook as my primary PC?” It’s a question I see often across the Interwebs. The answer is different: You can use Chromebook as your only computer.

The only PCs in my home are Chromebooks. There are no Macs or Windows machines doing double duty. Chromebook is more than good enough. Most people will be surprised just how satisfying Chromebook can be—and how affordable. For 96 cents more than the cost of one entry-level MacBook Air, you can buy from Amazon four HP Chromebook 11s. User benefits are surprisingly similar. 

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Go Google, or Go to Hell

If there is a villain in my book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, Google is it. I fiercely criticize bad reporting practices perpetrated on behalf of the Google free economy, where a mighty monopoly extends incredible influence over advertising dollars and content distribution. Flip around to one of my other tomes, The Principles of Disruptive Design, and the search and information giant is praised for innovation that promises to usher in the “Star Trek”-era of touchless computing. So what? Is Google devil or savior?

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Kurt Sutter correctly calls Google a ‘Parasite’

As a content creator my feelings about Google are mixed. Philosophically, I believe in the openness of information and non-restrictive copyrights that let the producer profit from his or her good work in the present but benefit everyone later on. Last-Century revisions ruin the latter ethic. Life plus 70 years is a ridiculously long copyright that rapes the very concept of public domain.

Google’s business model enables free spread of information, which supports my other ethic. But there’s rot at the core—the free-content economy that search demands. As I explain in my new ebook Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, “the search giant profits from your good work, reducing its value in the process”. Google produces no content, while its whole business model is about profiting from others’ content.

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Transparency Is All About Trust

Dropbox, like Twitter, demands more freedom to disclose government national security requests. The cloud companies share something vitally important. Their businesses are built on trust. You won’t store your stuff or tweet from an oppressive regime if someone can access your content or identify you. Twitter’s position, as I explained last week, also supports free speech and benefits news gatherers across the globe.

“Whom do you trust?” is a vitally important question, with so many devices connected to the Internet and accessing cloud services. Dropbox learned lessons—okay, presumably—three years ago when changing its Terms of Service agreement to allow government access. Suddenly all those encrypted files weren’t as permanently secure as customers expected. They responded unkindly.

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Google Tightens the Noose

Over at BetaNews, I’ve repeatedly cautioned about Google’s increasing cross-integration of products and interdependence among them. Now come tighter ties between Google+ and Gmail. As Selena Larson observes, for ReadWrite: “Google+ is Getting Harder and Harder to Avoid“.

But I wonder. URL to the story reveals a better, and perhaps, the original headline: “Google Plus is Inescapable”. As editor, that is exactly the headline I would have used. It’s punchier, more clickable, and better fits the story’s tone.

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All This Googlism disturbs Me

Today, Ian Betteridge posts: “One thing that is impossible not to notice on Google+: There’s a very distinct skew towards big Google fans in commenting. It doesn’t matter which tech site’s page you look at, the (in my view, tedious) ‘fanboy’ mentality is hotter here than on any other social network”.

I commented on his post but want to draw more attention to Ian’s observation, to which I concur. I am rethinking my social service presence because of pervasive Googlism. While now immersed in the Google lifestyle, I am not a Google fanboy. But the leanings here are quite strong now, and tipping more all the time. Also, there is increasingly less tolerance for non-Google tech posts and more criticism of those regarding competitors like Apple.

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Google+: Subliminal is sublime

Google+ reminds subscribers all about birthdays in the stream, and in sending wishes to someone from Nexus 7 FHD this morning, the default message, “Happy Birthday, +person’s name!”, lit up my synapses.

I wonder about the hidden, subliminal positive connotations of Google using a plus-sign before all subscribers’ names. Does seeing it make us feel happier?

Facebook uses “Like”, which is loaded with positive connotations, and Google copied the approach with +1, which makes sense for a company where numbers are so important—from the math behind search to all the data associated with the search keyword business model.

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I Love Chromebook Pixel but It Doesn’t Always Love Me

When I reported the original iPhone launch in June 2007, there was sense of history among the people waiting to buy. Several shared similar sentiment: That we would all look back in five or 10 years and see the mobile as a defining moment in computing. They were absolutely right. I feel similarly about Chromebook Pixel, not that as many people appreciate what it represents compared to the larger number of folks rushing to purchase Apple’s smartphone.

Google’s computer is an acquired taste, and so delish you don’t easily go back. But there’s a Vegemite quality. Most people wouldn’t eat the spread, but ask those who do—they can’t live without it. Likewise, Chromebook Pixel isn’t for everyone, but is for me and possibly could be for you, if given a chance. 

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Chromebook Pixel isn’t for Everyone, but It could be Right for You

Fourteen days using Google’s first computer, my decision is made: I would buy one and will someday (income taxes are brutal, so my options are limited short-term). I firmly believe that most buyers willing to spend $1,299 (32GB WiFi) or $1,449 (64GB 4G LTE) will be satisfied with Chromebook Pixel. That’s because I presume they wouldn’t dole out that much without really examining how the computer would fit their lifestyle; also, Google seeks the same people coming from Windows who might buy MacBook Pro 13-inch.

Seven days ago, in my hands-on review, I looked at the overall experience and price benefits from the perspective of hardware. Here, I start to answer larger question: Can Pixel be your main and only machine? For most people, the answer is an unequivocal “No”. But “most people” isn’t Google’s target market. 

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Chromebook Pixel Review

Chromebook Pixel is an enigma. A misfit. Some critics call it a miscalculation—that Google created a pretty kit that offers too little value for the high price. For sure, $1,299, or $1,449 for the model with LTE, is more than most people pay. According to NPD, the average selling price of laptops at U.S. retail was $640 in January.

But some people do pay more. Apple laptops start at $999 and, according to NPD, the ASP was $1,419 last month. Unquestionably, I see Chromebook Pixel as priced against Macs, and after using Google’s laptop see it targeted at the same professionals who value Apple notebooks. The question any potential buyer should ask: Is Pixel worth spending as much as Google asks? I will answer that question in several parts—this initial review is first.