Tag: Google

Apple by Joe WilcoxFeb 16, 20167:25 pm

Android ‘Monotune’ Sets the Right Pitch with iPhone

Great marketing strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple’s “1984” commercial and “Get a Mac” series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.

Google spot “Monotune” ia a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple’s brand often is associated with music and also creative individuals.

Apple by Joe WilcoxFeb 2, 20166:46 pm

Meeting Apple’s Big-ass Tablet

The first thing you notice about iPad Pro is the size. The tablet is ginormous. It’s 12.9-inch screen lays before you like a chalk slate—a blank canvas demanding typed text or drawings made with Apple Pencil. Yet something also feels wrong about the thing. During the so-called Steve Jobs era, refined designs were smaller—like iPod nano. Apple is no stranger to larger; 27-inch iMac today or 17-inch MacBook Pro of yesteryear are examples. Perhaps. But there’s big, and BIG.

The giant tablet arrived around 2:50 p.m. PST on Groundhog Day 2016, marking a bold computing adventure for February: Using iPad Pro as my primary PC, and hopefully only one. Perhaps you read my recent obituary to Apple love lost and might wonder why buy anything Apple? I like to experiment and am paid to try out new things (so you won’t have to). By sheer size, PC replacement, not companion, is the only sensible design objective for iPad Pro. Can it meet the demands? I want to find out.

Google by Joe WilcoxJan 24, 20169:35 pm

What If: Google Drone Street View

There is no shortage of online blabbers making predictions about the future or bloggers pining pageviews with rumors about the next thing (usually from Apple). I rarely join the chorus of new year prognosticators—and won’t now. Instead I make a wishful what-if aimed squarely at Google. Watching the blizzard blast the Washington, D.C. metro area, once my home and for most of my adult life, I got to thinking: Wouldn’t a live feed, something like Google Drone Street View, be fantastic way to experience the storm?

Why shouldn’t this be the next wave in drone deployments? If not from Google, then from newscasters? The low-flyers could go where snow would stop motorized vehicles; and, connected in real-time to Google Maps, provide contextual viewing experience. You can be there, too, even if living one-thousand kilometers distant. Newscasters could use drones to give a more immersive watching experience.

Apple by Joe WilcoxJan 11, 201610:38 pm

What Do Amazon, Google, and Twitter Share in Common?

Let’s spin some wild conspiracy theories—because it’s fun. You can choose whether or not to take them seriously, as nothing makes better hay than a presidential election year. So I look fondly on the Obama Administration’s preparations for the president’s last State of the Union address—nearly a year before Hillary Clinton, Donald Trump, or some other soulless political pretend maven—boots him from the White House. Also, as a long-time tech journalist, what goes on behind the prep interests me.

Our Commander in Chief wants you to get the message whenever or wherever you may be. That’s an admirable ambition. But I can’t help wonder if the buddy-rule still applies; I suppose it could be coincidence that the tech that will bring you President Obama’s speech and followup conversations with the Veep, First Lady, and others is provided by people/companies close to the Administration. Hehe, a crony by any other name is still a crony, just not the same.

Web by Joe WilcoxDec 23, 201510:10 am

I see Tumbleweeds Rolling Across the Google+ Ghost Town

As the New Year approaches, and I contemplate 2016, my online social space surely will change; my like-affair with Google+ draws close to an end. Nearly six weeks ago, the service “reimagined“, as a “fully redesigned Google+ that puts Communities and Collections front and center”.

Since then, my Google+ engagement has dropped by more than 90 percent. I don’t find as many posts to Plus-one, to share with others, or on which to comment. Similarly, I see shocking decline in the number of responses to my posts—not something I actively seek so much as by which to judge interest in what I write and also to interact with other Plusers. After years of misguided critics calling Google+ a ghost town, the tumbleweeds roll.

Gear by Joe WilcoxDec 16, 201510:46 pm

Pixel C Out-of-the-Box Impressions

Google’s first tablet arrived yesterday, and my review is forthcoming. I expected to have a wow reaction, but felt more meh. Some of that comes from my satisfaction using the smaller Nexus 9, which also runs Android 6 Marshmallow. Interestingly, my emotional quotient is considerably higher 24 hours later. This tablet could easily be a frequent companion. (Note: I typically rattle off thoughts about new devices here before posting full-on reviews to my work tech news site).

The search-and-information giant unexpectedly unveiled the Pixel C on September 29th. Sales started December 8th. Specs: 10.2-inch LTPS LCD touchscreen, 2560 x 1800 resolution, 308 pixels per inch, 500-nit brightness; nVidia Tegra X1 processor with Maxwell graphics; 3GB RAM; 32GB ($449) or 64GB ($599) storage; 8-megapixel rear and 2MP front cameras; four microphones; two speakers (sideways of screen in portrait mode on the bezel); USB Type-C port; WiFi AC; Bluetooth 4.1; accelerometer; compass; gyroscope; ambient-light, half-effect, and proximity sensors; Android 6. Enclosure is anodized aluminum that measures 242 x 179 x 7 mm and weighs 517 grams.

Gear by Joe WilcoxDec 10, 20151:00 pm

Google’s Sharing Spirit of the Season

Ho. Ho. Ho. Google gives early Christmas presents this holiday, by focusing on ways that families (or roomies) can better share that which is contextually precious: music, photos, online, payments, and videos. But Big G also trails Apple, which already offers its customers many of the same benefits.

Fresh today: Google Photos Shared Albums, which applies collaborative concepts that Apps users should find familiar. “People receiving the shared album can join to add their own photos and videos, and also get notifications when new pics are added”, according to the official announcement. “You can even save photos and videos from a shared album to your Google Photos library, so that you can hold onto them even if you weren’t the one holding the camera”.

Gear by Joe WilcoxDec 8, 20153:16 pm

Pixel C ships in time for Christmas

The rumor is fact. Today, Google started selling its first homegrown tablet, Pixel C. You can buy one directly from the company—until they sell out! Google typically struggles stocking new devices, like Nexus smartphones and the Chromebook Pixel. On November 30th, I asked: “Where is Pixel C?“, which was promised to arrive before the holidays. Now we know.

I hope to have the 10.2-inch tablet in possession within a few days and will subsequently post first-impression and full reviews. If you can’t wait for that, and shouldn’t, larger tech news sites already have their takes online. Search for the name, and you will find them. Don’t wait on me, if you’re thinking about one for Christmas!

Mobility by Joe WilcoxNov 30, 201511:30 am

OK, Google, Where Is Pixel C?

Black Friday is behind us, Cyber Monday is here, and Christmas shipping new purchases cuts off in about three weeks. Which makes me wonder: Where is Google’s new tablet? When announced at the end of September, Google product director Andrew Bowers said that the “Pixel C will be available in time for the holidays on the Google Store”. Eh, yeah—by whose measure is “in time”. The information giant typically sells out of new gear, which leaves little time to manage inventory. “Out of stock” notices will disappoint many shoppers, who may buy something else.

I watched for this baby to drop before Thanksgiving, particularly with Apple iPad Pro already available—three weeks now. Granted, the devices target different markets, if for no other reason than size (12.9 and 10.2 inches, respectively). But each is innovative and stylish and would make great presents for someone. I’m ready to buy, Google. As surely are many Android fanboys.I reached out to the PR staff there today and was told to “stay tuned”, which could be interpreted as soon. We shall see, eh?

Apple by Joe WilcoxNov 26, 201511:04 am

Google, Give Thanks!

Another Thanksgiving is upon us, as Americans stuff their bellies with turkey and vittles, before falling asleep during the afternoon football game. It’s the day of family feuds, too much food, and setting the mood for the holiday season ahead.

We also count our blessings and give thanks for the year behind. I got to wondering what Google can be grateful for and compiled a short list for you. Perhaps you would like to add to it in comments or lash out at my lack of sensitivity on this special day. Please do. With that brief introduction, I present 5 things for which Google can give thanks, served in no particular order of importance.

Living by Joe WilcoxNov 25, 20156:07 pm

Virtual Reality in a cardboard box?

Today the New York Times spammed my inbox: “We’ve just launched an innovative virtual reality platform that will transform the way you experience stories. As one of our most loyal digital subscribers, you are entitled to a complimentary Google Cardboard virtual reality viewer for an enhanced viewing experience”.

I took advantage of the freebie, thinking that this thing, which literally is a cardboard box, should be an April Fool’s hoax. I kinda heard about it before but ignored. Cardboard boxes are for Amazon packages and cat play after they arrive. High-tech gadgetry, c`mon? What? Is this the newest thing in recyclable tech?

Gear by Joe WilcoxNov 9, 201510:29 am

TAG Heuer Connected makes Sense?

In a post to Google+ this AM, journalist Kevin Tofel asks: “Who else doesn’t think many people will buy a $1,500 Android Wear watch simply because it’s made by TAG Heuer?” His question is spot on. The timepiece maker introduced its new line of smart wristwear earlier today.

I see TAG Heuer Connected differently. The high-end brand is carried in fine jewelry stores everywhere. This watch will make Android Wear visible to millions of buyers who might never see the platform. Demographically, many of these same people might never encounter or consider purchasing Apple Watch, either.