Tag: MacBook Pro

Apple by Joe WilcoxSep 24, 20158:36 pm

Apple, How Did It Come to This?

Last week, I sold my 2015 MacBook Pro to a New Yorker vacationing in San DIego and returned to using Chromebook Pixel LS, which I wouldn’t have guessed when buying the Apple laptop in June. From Day 1 the MBP felt slower in every way. I expected the Mac to be a creative enhancer, as had been my experience going back to my first in December 1998. The computer proved to be an impediment instead.

What’s missing in subtle but cumulative ways: Quality. The computer looks the same but doesn’t feel the same. My reaction to Apple Watch, which I also sold, is similar. Something is missing. There’s a glitchiness that is hard to characterize that is pervasive. Time is wasted, and creative flow is disrupted.

Apple by Joe WilcoxAug 12, 20155:56 pm

Measuring Apple’s Laptop Sales Success

Through the U.S. consumer retail channel, Macs notebooks reached rather shocking milestone during first half 2015, according to data that NPD provided to me today. You can consider this a first, and from lower volume shipments. By operating system: OS X, 49.7 percent; Windows, 48.3 percent; Chrome OS, 1.9 percent. That compares to the same time period in 2014: OS X, 44.8 percent; Windows, 53.1 percent; Chrome OS, 2.1 percent. The data is for U.S. consumer laptops.

While data junkie journalists or analysts often focus on unit shipments, revenues, and subsequently profits, matter much more. Looked at another way, Mac laptop revenues rose by 10.9 percent during the first six months of 2015, year over year, while Windows PCs fell by 9 percent, and Chromebooks contracted by 9.5 percent.

Apple by Joe WilcoxJul 2, 201510:39 pm

13-inch MacBook Pro with Retina Display (Early 2015) Review

Reviewing most any MacBook Pro is a pointless exercise, because this year’s model isn’t much different from the previous—or the one before. That’s why I typically buy refurbished rather than new. But I broke with that practice last month, after a sudden electrical calamity laid my wife’s laptop to rest. Fried and died it is. With Apple releasing new versions of iOS and OS X and launching a streaming music service, a summer sojourn seemed opportune. I lent my beloved the Chromebook Pixel LS and purchased a new MBP. She will never give up the Google laptop, BTW.

I wouldn’t call myself super satisfied with MacBook Pro, which feels slower than the last one used, which packed 2.6GHz Core i5 processor, 8GB RAM, and 512GB SSD. Current: 2.7GHz Core i5, 8GB RAM, 256GB SSD. The 2015 model has newer-gen Intel chip compared to the 2013 refurb. Could the difference be speedier storage? Perhaps it’s subjective recall, coming from the Pixel, which feels fast, with its 2.4GHz i7 microprocessor and 16GB memory. I have long asserted that Google’s target market is the MacBook Pro buyer, and that’s a recurrent theme you’ll find if reading further.

Living by Joe WilcoxJun 16, 20159:55 pm

My Summer Sojourn: OS X 10.11, OS 9

Due to a rather startling accident, my wife’s laptop is no longer among the electrically living. She will use my beloved Chromebook Pixel LS for a few months, while I step back into the Apple lifestyle to test El Capitan and iOS 9. Eight days after Apple released developer previews, I finally am getting around to installing them, on 13-inch MacBook Pro and iPad Air 2. Whoa, I dunno about the new font!

The Mac is a new purchase. Our cameras and computers are all insured, and late last week I filed the second claim in more than a dozen years (the first replaced a hard drive, for $250, after my daughter dropped her aluminum MacBook during finals week two years ago). I grudgingly picked the 2.7GHz Core i5 MacBook Pro with Retina Display, 8GB RAM, and 256GB SSD.

Critters by Joe WilcoxMar 28, 20153:15 pm

Say, Hello, Sammy

Happy Caturday! For months, I have wanted to introduce you to the kitty who resides at local Mac dealer DC Computers. But Saturday comes, I forget, and is gone. Finally, I remember, while the sun still shines brightly overhead and Modest Mouse blasts form Chromebook Pixel LS. Mmmm, cat and Mouse (song “The Ground Walks, with Time in a Box“, BTW).

Sammy is about four years old, and she amazes me for her territorial confinement. During hot summer days, DC Computers cracks wide the doors and circulates the breeze blowing from the ocean, just 9 kilometers away. Sammy may sit inside, nose held up sniffing the air, but she doesn’t cross the threshold into the bustling parking lot. She never ventures outside.

Apple by Joe WilcoxFeb 24, 201511:04 am

The Measure of Chromebook’s Success

Last year, I disputed ridiculous assertions, based on widely misquoted NPD data, that 2014 would be “year of the Chromebook”. It wasn’t. But that designation does belong to 2015—at least in the United States. Measures: Number of new models; adoption by K-12 schools; and overall sales, which are surprisingly strong. Read carefully the next paragraph.

Through U.S. commercial channels and retail, Chromebooks accounted for 14 percent of laptop sales last year, according to NPD, which released data at my request. That’s up from 8 percent in 2013. Commercial channels, largely to educational institutions, accounted for about two-thirds of 2014 Chromebook sold. Year over year, sales soared by 85 percent, and the trajectory continues to climb.

Gear by Joe WilcoxJan 31, 20159:21 am

Rethinking Chromebook Pixel

Yesterday marked my second full day using Chromebook Pixel, following a nearly 7-month hiatus and pointless journey to Windows 8.1 and OS X Yosemite. Last summer, I sold my 64GB LTE Pixel to a student from Brazil; I had purchased the laptop new off Craigslist, substantially discounted. I feel foolish for letting it go. I type on the 32GB WiFi model—used, and I’m grateful to have it.

Google unveiled the Pixel two years ago next month. The hardware is unchanged, while competitors—and even most Chromebook manufacturing partners—have moved on to newer hardware. The only real difference is Chrome OS, now at version 40, up from 25 when I reviewed the computer in late February 2013. My questions today, rethinking the computer: Is there still a place for the Pixel, and, if so, should Google release updated models?

Apple by Joe WilcoxJul 1, 20092:23 pm

How Does 'Incremental' Define Apple?

I would like to discuss how Apple innovates, which I understand very well. I posted about Apple’s incremental product strategy last September at Apple Watch: “Apple Demands a High Price to Be Cool.”

The pattern is consistent: Apple launches a “one more thing” product with modest hardware features but something else nevertheless killer—something people want. During the launch, Apple CEO Steve Jobs performs his marketing magic, demonstrating how this “one more thing” product will make peoples’ lives better.

Society by Joe WilcoxJun 8, 20095:53 pm

Apple's Day of Wall Street Heart Attacks

Apple’s Worldwide Developer Conference 2009 keynote was the strangest ever—and not just for CEO Steve Jobs’ absence. Apple cut prices where unexpected, while keeping them high where Wall Street analysts expected cuts. The $29 Snow Leopard upgrade is simply stunning.

Everyone should ask: Why Apple is asking so little for seemingly so much? That from a company that normally charges more for products.

Apple by Joe WilcoxJun 8, 200911:18 am

Quick Quotes: WWDC 2009 Edition

Editor’s Note, March 29, 2010: For about six weeks during summer 2009, and following my April 30 layoff from eWEEK, I put out my shingle as an independent analyst. I had worked as an analyst for JupiterResearch from 2003 to 2006. But the role just didn’t feel right, particularly given the economy. This post represents a feature of “quotes” for journalists to use in their stories.

This second installment of Quick Quotes focuses on Apple’s announcements from the Worldwide Developer Conference.

Apple by Joe WilcoxMay 4, 200912:21 pm

Did Laptop Hunter Sheila Find Treasure?

Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.

Apple by Joe WilcoxMar 8, 20068:23 pm

Mac’s Back

The New Year started with my full-time return to Windows, so that I could test Windows Vista and Office 2007. This evening, after many days’ deliberations, I picked up a MacBook Pro from my local Apple Store. I will continue Windows Vista and Office 2007 testing, but no longer use Microsoft’s operating system on a full-time basis.

In typical fashion, I managed about two months on Windows before retreating back to the Mac. Reasons are same as always. My resolution to go back to Windows and stay there is a shambles. But that’s a good resolution to have broken.