April 1, 2021, tomorrow, Leica raises the prices on most of its digital cameras, including mine. This post offers earnest appreciation for making what I own more valuable. I don’t plan on selling anything, but […]
Tag: marketing
She’s Still Here
Last year’s ruckus about product names with actual, or presumed, racist roots led some companies to retire (e.g., disavow) established, and even iconic, brands. I had thought Aunt Jemima was one of them—and apparently she […]
Everything You Need to Know About Facebook in One Popup
On Feb. 23, 2021, a news story from BBC Online about an explosion following the collision of a freight train and 18-wheeler riveted my attention. An early version of the report offered video footage embedded from Facebook (additional media is available in the linked version that you can click). I tapped the play icon on my tablet, which got the video going but also an overlaying message requesting permission for the social network “to use cookies and website data while browsing BBC.com”. Hell no, FB CEO Mark Zuckberg’s zombie-bots aren’t allowed to track my activity. Give blanket permission for all the Beeb? Eh, no.
Dirty bird! Pressing “Don’t Allow” stopped the video playing. Not once, but every time—and I confirmed the behavior on my laptop browser today. If you think the Internet is free, I got some swamp land in Florida to sell you right now. I don’t own it and you wouldn’t want it, but if you’re gullible enough to think social networks and other content-rich sites give you something free without taking something more, let’s you and I make a swamp deal. You are tracked, your browsing behavior is catalogued, and advertisements are targeted based on your online activities. That’s the Facebook Way.
Do It, Dunkin’
Some adversarial-marketing opportunities are just too tasty to ignore. Are you listening, Dunkin’? Starbucks has presented its rival grand opportunity to tap into longstanding stereotypes about cops and donuts in a positive way. Hey, Dunkin’, put potential slogans into a dozen box and eat up the green-and-white logo demon by giving it a bigger boot-in-the-butt than it gave some of Arizona’s finest.
The Tempe Officer’s Association took to Twitter to explain the incident I allude to: “On Independence Day, six Tempe police officers stopped by the Starbucks at Scottsdale Road and McKellips for coffee. The officers paid for their drinks and stood together having a cup of coffee before their long 4th of July shift. They were approached by a barista, who knew one of the officers by name, because he is a regular at that location. The barista said that a customer ‘did not feel safe’ because of the police presence. The barista asked the officers to move out of the customer’s line of sight or to leave. Disappointed, the officers did in fact leave. This treatment of public safety workers could not be more disheartening”.
For sure!
Google’s Newest Pixel Phone Color: Not White
Perhaps you know that the newest Google Phones come in “Not Pink”, as a third color choice. I discovered a fourth today when receiving a Pixel 3 XL “Just Black” instead of the smaller Pixel 3 “Clearly White”. Three support calls—spanning more than two hours—later, Google Store specialists struggled to resolve the order error. In their database, my “Not White” XL shows up as a retail model, based on the IMEI, which in no way resembles the number for the device supposedly shipped (and, of course, wasn’t). I did receive Pixel Stand, as expected, so that’s something right.
There is an absurdity about Google making me prove the error by providing photos of the shipping label, phone, and product box because they’re “vital for our investigation”. I obliged about the label, because the correct order number is on it. Request for phone pic came later, and to that I balked. The IMEI should identify model and color, but the image is necessary to truly confirm color is black—or in Joe’s new parlance “Not White”—a store shipping specialist explained. That’s not my problem. Truth will be confirmed when the phone is received, right? Wrong.
LaCroix Sticker Shock Gives Me Nose Bleeds
What a difference branding makes for sale-pricing. Before LaCroix became a posh, bubbly brand for environmentally-minded, organic-obsessed, uncompromising-to-spend-less Whole Foods sundry shoppers, my wife and I regularly purchased the seltzer. We preferred the no-flavor water for its effervescence and low-sodium content. I remember when, going back just five years, the local Ralph’s sold cases of 24 12-oz cans for $4.99 during summer months.
But now that LaCroix is the Apple of bubbly waters, those cans cost lots more. Today, in the same Ralph’s the exact quantity deeply discounted is twice as much—and that’s helluva savings when one case of eight typically sells for what I used to pay for 24.
Apple’s New Ad Campaign is ‘More Powerful Than You Think’
[vimeo https://vimeo.com/93048304]
I can’t seem to escape Apple’s “Powerful” commercial, which during some primetime programs airs two, or even three, times. The TV spot is aspirational marketing done right, with booming tagline: “You’re more powerful than you think”.
Virgin Mobile ‘Crazy Life’
[vimeo https://vimeo.com/43487168] I simply lo-o-o-o-ve the Virgin Mobile “Crazy Life” marketing campaign. The commercials are energetic, provocative and true! When your life is your mobile you don’t have a life. Take my iPhone 4 […]
The Most Natural User Interface is You
It’s April Fools’ Day, and I’m not joking. But that doesn’t mean we can’t have some fun, by comparing and contrasting Apple old with Apple new. 🙂 Last night I posted to Betanews: “What 1984 Macintosh marketing reveals about iPad,” which is based in part on my April 2006 post “When Magazines Mattered,” about Apple buying all the ad pages—39 of them—in the Newsweek 1984 election issue. Magazines mattered to Apple for promoting Macintosh during its launch year. Now iPad matters to magazines, for which some publishers hope to turnaround sagging readership (and ad revenues). Ha, who’s paying whom now?
Embrace Life: Always Wear Your Safety Belts
[youtube https://www.youtube.com/watch?v=h-8PBx7isoM] Photographer Carl Rytterfalk summited this video in response to my Nov. 5, 2009, post about about him. This is exceptional marketing—the kind of video people just won’t remember; they can’t forgot it.
If Ovi Store was as Good as This Video About It…
[youtube http://www.youtube.com/watch?v=4cjTtkTE5po] Nokia would have kicked Apple’s ass long ago.
What is Microsoft’s Search Engine?
[youtube http://www.youtube.com/watch?v=rTbAvVYk9d0] That’s the question Todd Bishop (accompanied by John Cook) asked people on the streets of Seattle about six months ago. No one seemed to know what was Microsoft’s search engine (At that […]