Category: Apple

Apple by Joe WilcoxFeb 15, 20162:29 pm

iPad Pro’s Shouldn’t-be Battery Problem

Editor’s Note: Apple contacted me on February 16th, suggesting the short battery life is abnormal. We discussed tech support option but I chose instead to replace the whole kit—iPad Pro and keyboard—to see if the short battery life with Smart Keyboard is a one-off hardware problem. Look for an update in the sixth post. The hardware exchange will take a day or so to sort out, before the series can resume.

The follow-up post, on February 24th, countermands the negative conclusions stated in this review. Battery life from the second kit is hugely satisfying and plenty long enough for the typical workday. The user experiences aren’t comparable. I debated about deleting the original story but that feels like hiding something. Hopefully this addendum sufficiently retracts the original conclusion.

I cannot presently recommend Apple’s big-ass tablet as a laptop replacement—using the official-issue Smart Keyboard. The reason may surprise you. The foible isn’t the utility of iOS, available apps, or overall hardware performance but the battery and charging system. Inadequate combination is an understatement.

Two weeks ago, I purchased iPad Pro through T-Mobile’s Jump On Demand program. My 13th day using the tablet as my primary PC progresses with acceptance that an ongoing problem is a deal breaker. When I use iPad Pro like a laptop, even primarily working only with mail and two browsers (Chrome and Safari), battery burns down too rapidly and subsequent topping off takes too long. Oddly, battery-life is exceptionally good for tablet use.

Apple by Joe WilcoxFeb 12, 20167:55 pm

The Ways Apple iPad Pro Delights Me

Day 10, and it’s difficult to wonder where nearly two weeks went. Yet here I am with iPad Pro, and more settled than last weekend, when griping about how the tablet frustrates me.

I want to start by discussing Apple’s Smart Keyboard, which is a $169 accessory that I recommend for everyone who doesn’t plan on using fingers and Pencil as primary, ah, utensils. Typing is amazingly smooth and accurate. The keys present terrific travel, without requiring too much force while still giving plenty of tactile response. Shocked best describes my reaction to the experience. Sometimes what’s missing brings something more: Ommission of the trackpad, which either is brilliant conception or Apple chief designer Jony Ive and team getting goddamn lucky.

Apple by Joe WilcoxFeb 7, 201612:20 am

How Apple iPad Pro Frustrates Me

Day 5 morning, and I am close to returning the iPad Pro to T-Mobile. There are too many quirks that reaffirm my contention in thi series’ second post: Apple’s big-ass tablet is a proof-of-concept device that’s ready, or so I thought, for few users (digital content creators) but not the masses. Now I wonder if the thang is ready for anyone.

Setting up Apple Pencil should be as easy as pulling off the rear cap, inserting into Lightning port, and acknowledging Bluetooth connect request prompt. But there is no response from the tablet, after a half-dozen attempts, so I Google for solutions. No luck there, and I check Bluetooth settings, where the device doesn’t appear. Disconnect my Harman Kardon speakers. No change. Turn off and on Bluetooth. Nope. Detach Pencil, try again. Success! Device shows up, pairs, then disconnects, and stays that way until I try again, and then it’s “Groundhog Day” time. I’m Bill Murray reliving the same moment over and over without progress.

Apple by Joe WilcoxFeb 5, 20168:35 pm

iPad Pro is Bigger Than You Think

“Look up, waaaaaay up” is a phrase familiar to Canadians of a certain age, who watched “The Friendly Giant“. The kids program aired from 1958 to 1985 on CBC, which our TV antenna grabbed from the local affiliate across the border in New Brunswick (I’m from Northern Maine). There’s something about iPad Pro’s enormity that makes it feel more like something the Giant would use.

My question this fine Friday: Is iPad Pro too big? For the majority of potential buyers, my answer is unequivocally yes. I don’t see a product made for the majority. Whatever Apple’s post-PC ambitions, iPad Pro is more a proof-of-concept for future laptop replacement. However, for the few—creators looking for larger digital canvas—iPad Pro offers much. For the many, the first version will work out the kinks, such as getting the app platform placed, for mass-market successors. Warning: Embracing the expansive tablet may make switching to something smaller nearly impossible. Size matters, and sometimes larger is better.

Apple by Joe WilcoxFeb 2, 20166:46 pm

Meeting Apple’s Big-ass Tablet

The first thing you notice about iPad Pro is the size. The tablet is ginormous. It’s 12.9-inch screen lays before you like a chalk slate—a blank canvas demanding typed text or drawings made with Apple Pencil. Yet something also feels wrong about the thing. During the so-called Steve Jobs era, refined designs were smaller—like iPod nano. Apple is no stranger to larger; 27-inch iMac today or 17-inch MacBook Pro of yesteryear are examples. Perhaps. But there’s big, and BIG.

The giant tablet arrived around 2:50 p.m. PST on Groundhog Day 2016, marking a bold computing adventure for February: Using iPad Pro as my primary PC, and hopefully only one. Perhaps you read my recent obituary to Apple love lost and might wonder why buy anything Apple? I like to experiment and am paid to try out new things (so you won’t have to). By sheer size, PC replacement, not companion, is the only sensible design objective for iPad Pro. Can it meet the demands? I want to find out.

Apple by Joe WilcoxJan 26, 20166:10 pm

iPhone Empire Cracks, Doesn’t Break

Three questions buzzed among investors and around the Interwebs ahead of today’s Apple fiscal first quarter 2016 earnings report: Would iPhone momentum remain; how big could be revenues; and what would be guidance for the quarter in progress? Wall Street consensus was 76.54 million handsets sold and $76.582 billion in sales. Actual: 74.78 million iPhones and $75.872 billion revenue. More unsettling: Apple forecasts its first sales decline in 13 years; guidance is lower than analyst estimates.

After the closing Bell, Apple answered these questions. Revenue rose 2 percent year over, while net income climbed the same to $18.4 billion from $18 billion. Earnings per share of 3,28 nudged ahead of $3.23 consensus estimate. Gross margin reached 40.1 percent, up from 39.9 percent a year earlier.

Apple by Joe WilcoxJan 21, 20162:20 pm

It’s Early Spring for Apple Software

My Apple love-affair started with the allure of hardware—the original Bondi Blue iMac in December 1998—but stayed true because of software. I found Mac OS 8.5.1 to be substantially more satisfying than Windows Me and to support broader range of applications than NT 4. The experience carried forward, particularly during the iLife era and priority placed on content creation that matters to most people. The company caught the transition from documents to digital media as main content created by most people

Over the past couple years, Apple apps and operating systems feel stuck in the last decade. They’re directionless. But as 2016 slowly advances, i see hopeful hints that software innovation will rise to the standard set by the company in the early 2000s. Fresh example, which is but a curiosity to some, foreshadows much: Music Memos; released yesterday.

Apple by Joe WilcoxJan 20, 201610:15 am

Apple Needs to Think Differently

I watch with wonder and concern about Apple, as a longstanding customer (starting in December 1998). As a journalist, I developed a reputation for hating the company (I don’t) so long loved because my stories aren’t kiss-ass fanboyism. What’s that saying about being hardest on the ones you love most? Kind I am not.

Today’s theme isn’t new from me and repeats my analysis that Apple has strayed far from the path that brought truly, disruptive innovative products to market. In 2016, the company banks on past successes that are not long-term sustainable. We will get a glimpse after calendar fourth quarter 2015 earnings are announced on January 26th. You will want to watch iPhone and international sales, particularly emerging markets.

Apple by Joe WilcoxJan 11, 201610:38 pm

What Do Amazon, Google, and Twitter Share in Common?

Let’s spin some wild conspiracy theories—because it’s fun. You can choose whether or not to take them seriously, as nothing makes better hay than a presidential election year. So I look fondly on the Obama Administration’s preparations for the president’s last State of the Union address—nearly a year before Hillary Clinton, Donald Trump, or some other soulless political pretend maven—boots him from the White House. Also, as a long-time tech journalist, what goes on behind the prep interests me.

Our Commander in Chief wants you to get the message whenever or wherever you may be. That’s an admirable ambition. But I can’t help wonder if the buddy-rule still applies; I suppose it could be coincidence that the tech that will bring you President Obama’s speech and followup conversations with the Veep, First Lady, and others is provided by people/companies close to the Administration. Hehe, a crony by any other name is still a crony, just not the same.

Apple by Joe WilcoxJan 10, 20162:54 pm

Milking the Aggregation Economy

The scoop is as old as truthsayers’ ability to freely speak without getting their heads lopped off. Invention of the printing press created the free press, if for no other reason than anonymity for rebelrousers, who in future generations would be called journalists. If you believe the folklore that the news media seeks the truth, just ask anyone about whom it is revealed: “They’re troublemakers. Tell the executioner to get his axe”. That’s me and my kind—headless in another era.

Few months back, occasional emails from the Financial Times started hitting the old inbox with a thud. Each and every one is similar scheme: Highlighting some scoop in the tech sector from the newspaper. What’s the 1970’s song lyric. “Bang a gong, get it on” (Eh,you do know what that means, right—and, sigh, getting older, I haven’t done that for a while.) FT PR bangs about a scoop, which I can only presume is to get attention for it from other news gatherers.

Apple by Joe WilcoxJan 10, 201610:09 am

Hehe, This is How You Report About the Consumer Electronics Show

Engadget features editor Joseph Volpe buries the lede, so I fix it for him by posting over at my new project, Frak That!, headline: “Steve Jobs calls Apple Watch a ‘Joke’“. Oh, the clickbait accusations will fly from some, and the Apple Faithful will fling rotten fruit for my irreverence, but the post fits the site’s core editorial principle of pointing out the absurd—in this case the otherwise lack of original reporting about the Consumer Electronics Show, to which the somewhat oddball Engadget story affronts.

Joseph rises above the CES 2016 public relations cluster-fuck to write something really original. He consulted a “higher source” to get the lowdown on the year ahead in tech: Las Vegas psychics. Brilliant! And it’s something I actually read in all the dribble designed to self-flagellate corporate egos.

Apple by Joe WilcoxJan 8, 20163:45 pm

The Holy War Against Apple Lightning

A recent SumOfUs petition begins with those magnanimous words: “Apple is about to rip off every one of its customers. Again”. Ha! The sentence is Holy Writ. Canonize it into the Gospel of Tim Cook, who, extending the metaphor. is like the Apostle Paul, whose discipleship took Christianity forward but beyond Christ’s shadow. We all know the hallowed story of the Jesus Phone, and how humbly Steve Jobs saved humankind from Satan (Bill Gates) and ushered in the post-PC era. Snicker. But only under Cook has Jobs’ aspiratonal doctrine spanned the globe, under the glow of a billion bitten-fruit logos.

That, my friends, is how you offend two religious groups, with the Apple Faithful the more-likely vengeful. Hell hath no fury like—you know the rest. But seriously, I mean no disrespect to the esteemed Jobs (God rest his soul) but to his successor, who made Apple a giant among publicly-traded corporations, and you pay the price for it.