Category: Gear

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A Mashable Post Mortem

Yesterday, I raked Mashable’s Ben Parr for his assertion that Apple’s then yet unannounced mobile advertising platform posed a credible threat to Google. Now that Apple has announced iAd, and seeing how Ben’s rumor reporting was right about it coming, I circle back for a postmortem. Simply stated: I stand by my assertion that his sourcing was weak and that he didn’t support bold assertions that Apple’s still unreleased mobile ad platform is way ahead Google’s.

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Mashable’s Apple Ad Platform Claims are Mush

Who spiked Ben Parr’s coffee with Apple “reality distortion field” Kool-Aid? The Mashable co-editor is gushing about Apple’s rumored mobile advertising platform and how it poses a credible threat to Google. Based on what? Among his other talents, Ben writes science fiction. Perhaps he confuses fact with fiction? Did he have a flashforward, another scifi concept, and see the future?

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The Most Natural User Interface is You

It’s April Fools’ Day, and I’m not joking. But that doesn’t mean we can’t have some fun, by comparing and contrasting Apple old with Apple new. 🙂 Last night I posted to Betanews: “What 1984 Macintosh marketing reveals about iPad,” which is based in part on my April 2006 post “When Magazines Mattered,” about Apple buying all the ad pages—39 of them—in the Newsweek 1984 election issue. Magazines mattered to Apple for promoting Macintosh during its launch year. Now iPad matters to magazines, for which some publishers hope to turnaround sagging readership (and ad revenues). Ha, who’s paying whom now?

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Steve Huff reviews the Leica X1

Over the weekend, I did some research on the Leica X1 compact digital camera, which is just now shipping. Digital Photogtaphy Review’s highly technical review gave the X1 mixed marks. I found Steve Huff’s X1 review to be much more interesting and useful—as it’s more real world. The amazing image above is the first taken by Steve using the X1; digital compacts simply don’t produce such detail. 

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Google’s Superphone is Super Surprising

Last week, I ordered the Nexus One during Google’s event, before the invited attendees got their free review units. Google shipped the phone by free FedEx overnight, so I began using the so-called “superphone” on Wednesday (January 6). Google impressed with the simple ordering process and prompt delivery.

I would recommend the Nexus One over iPhone to most anyone. While I’m no fan of Nexus One’s industrial design, the phone satisfies in most of the important ways: Call quality, user interface responsiveness, overall speed of the device, 3G telephony and data reception, ease of typing on touchscreen, and applications availability. Google and HTC have put together a simply satisfying smartphone. 

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Nexus One Foreshadows Google Mobility That Could Get Ugly for Apple and Microsoft

Microsoft and Apple underestimate how quickly Google is consolidating its mobile platform—clearly so do geeks reviewing Nexus One. Google isn’t just going for one piece of mobility but the whole shebang. Google is putting together the pieces to offer a single mobile lifestyle, with no PC required, supported by search and other Google informational services. Like everything else the company does, free is the glue sticking everything together.

Google’s decision to sell Nexus One direct, even the carrier subsidized model, is part of the strategy. Open-source licensing has its limitations and risks fragmenting Android. As I explained in March 2009 post “There’s an App for That,” Apple changed the rules for mobile operating systems by breaking carrier control over updates. Apple distributes iPhone OS updates, preventing the kind of fragmentation typically caused by carrier distribution. By selling a handset direct, Google takes control of Android updates for a flagship phone that also acts like a baseline design model for handset manufacturers licensing the mobile operating system.