Category: Tech

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What Happened to the Apple New Product Lovefest?

I typically don’t pull together review roundups, but bloggers and journalists with early access to Apple Watch and 12-inch MacBook beat the products senseless. Not even Wall Street Journal gives glowing look at the laptop; the pummeling is among the most brutal. Meanwhile, The Verge repeatedly gut-punches the smartwatch. Two themes rise from the many reviews, even those trying to cover up pooh with perfume: The devices are beautiful, but performance is a lumbering beast.

Welcome to the Tim Cook and Jony Ive era of putting form before function, and to a fault. Apple’s CEO and design chief may not be the dynamic duo shareholders hoped for. The first truly new products to emerge under Cook’s stewardship receive a collective meh, which should scare any intelligent buyer witless. Because if the past means anything, the carefully chosen coven of early reviewers embrace newfangled Apple things like the Devil clings to sinners. But not this week. 

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Apple Watch Social Sentiments Slump

As the clock passes Midnight and takes us into April 10, Apple Watch preorders begin. Sales start two weeks later. The buzz is big, but will actual demand be? Argus Insights, an analyst firm that is new to me, doesn’t see strong sales ahead. The metrics are interesting: 7.8 million social interactions and 65K online reviews about wearables.

“Though the Apple Watch will of course be successful, we don’t see the product to be wildly successful”, John Feland, Argus founder, says in a statement. I reviewed the firm’s report, which data is from September 2014 to end of March 2015, and it’s interesting reading. The question, and Apple Watch sales likely will answer: Is online social buzz a means for predicting a product’s success? 

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The Verge on Apple Watch

I am impressed with The Verge’s magazine-like presentation for the web, and the Apple Watch review is exceptional example. Presentation in PC browser or either of my Androids, Nexus 6 or 9, freshly flows from graphics to text overlay to paragraphs of experiential writing. Format, using the device during one day and fine touch of battery icon and time per major graphic, beautifully fits content and context.

Last month’s NeimanLab post “This is my next step: How The Verge wants to grow beyond tech blogging” spotlights changes ahead. “What The Verge has been doing the past six months, and will be doing for the next six, is turning itself into a site that covers pop culture, science, and even cars with the same voice they’ve trained on the world of technology”, NeimanLab assistant editor Justin Ellis explains. The Apple Watch review, posted today with a scad of others, illuminates transition underway. What impresses is writer Nilay Patel’s apparent honesty about the device’s benefits and shortcomings. 

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A Tidal Wave Approaches

Fraking fantastic is my reaction to Tidal’s high-def audio.. I spent much of April Fools’ Day testing, and quite enjoying, the music service, although I am skeptical that most streaming subsctibers will care—not for $19.95 per month. Still, I see hope for the 10-buck standard quality other option if Tidal delivers enough artist exclusives and superior curation. The iTunes hegemony, and Apple’s rapidly evolving Beats Music acquisition, is all about content, much of it available nowhere else, better presented, and more easily discovered. With musicians” support, and unique content with it, maybe, just maybe, a Tidal wave approaches.

The service essentially relaunched on March 31, 2015, with a gala event hosted by Jay Z and other music superstars. He acquired Tidal, for $56 million two months earlier, but the lossless streaming service launched in October 2014. Architecture, audio quality, two-tier pricing, and streaming are essentially unchanged. New owners’ commitment, that of other artists, big marketing push, and 30-day trial distinguish Tidal today. 

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‘The Last Link You Will Ever Click’

Google got me. Not because I didn’t get the joke but for how far it actually goes. Perhaps you saw the April 1st post, “Re-rethinking computing“, which introduces the project from a “rogue team of engineers…Today, we’re excited to announce a way to make your Chromebook self-browsing”. Of course, it’s an April Fools gag.

I first saw the post on my Nexus 9 tablet while exercising on the stationary bike. Later, thinking to post a quickie to Google+, I pulled up the URL from synced History on Chromebook Pixel LS. On the N9, I had clicked the post’s last link, which did nothing special but when opened on the Pixel took me to the Chrome Web Store with option to install the self-browsing extension. Now that was unexpected. What to do, what to do? 

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It’s No Joke: $149 Chromebook

If Google made its big Chromebook announcement today instead of March 31st, I would think it’s an April Fools prank. Seriously? One-hundred-and-forty-nine dollar models, from Haier and Hisense, with one available from Walmart? I know some of these laptops sell for $199. But this is a new low.

Meanwhile, ASUS will, in summer, start selling something for even less: Chromebit, a $100 candy-bar size carry-all computer. Plug it into a HDMI display (say, the TV), and your Chromie lifestyle is even-more mobile. The company also will release Chromebook Flip, a tablet-convertible wannabe, sooner. Someone tell me: This isn’t a Foolie prank? 

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Google, Love You, Love You Not, Love…

As a working journalist, I am conflicted about Google. In my ebook Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, I call the company a “leech that feeds off the intellectual property of legitimate content producers” and rail on the Google free economy’s negative impact on the Fourth Estate. That said, I am a huge consumer of the company’s products and services, which enable me to better do my job and that empower my life.

Something else: A decade ago (yes, 2005), I identified “Search as the New User Interface“—and it has proved to be for a generation of computer users. The UI, particularly from Google, helps to democratize content, and so doing empowers (there’s that “e” word again) everyone. But search also encourages content piracy. Philosophically, I strongly believe in information for all. Economically, I want to earn a living from writing, which is much more difficult in 2015 than 2005.

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Say, Hello, Sammy

Happy Caturday! For months, I have wanted to introduce you to the kitty who resides at local Mac dealer DC Computers. But Saturday comes, I forget, and is gone. Finally, I remember, while the sun still shines brightly overhead and Modest Mouse blasts form Chromebook Pixel LS. Mmmm, cat and Mouse (song “The Ground Walks, with Time in a Box“, BTW).

Sammy is about four years old, and she amazes me for her territorial confinement. During hot summer days, DC Computers cracks wide the doors and circulates the breeze blowing from the ocean, just 9 kilometers away. Sammy may sit inside, nose held up sniffing the air, but she doesn’t cross the threshold into the bustling parking lot. She never ventures outside.

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‘Really, Rupert?’ is the Right Question

Today, Rachel Whetstone, Google’s senior vice president of communications and policy, asks what has been on my mind since a stunning scoop set the Wall Street Journal against the Federal Trade Commission and the search and information giant. As I explained in an analysis of the news reporting, the story is flush with insinuation and veiled accusation, bereft of context.

Among my more serious concerns: Journal-parent News Corp’s ongoing tug-a-war with Google’s business model and its impact on paid content. Both entities likely would benefit by any means that trustbusters could crimp Google. The scoop’s timing and tone look like they intend to influence European Union public policy. Rachel’s response is brilliant, because it gets to the point: Conflict of interest taints the Journal’s credibility and impartiality. She rightly observes: “We understand you have a new found love of the regulatory process, especially in Europe”. 

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If Just 1 Percent of Apple Watch Buyers Go Gold…

Behind buying polls there are as many questions as answers, like: “How many people saying they will buy X, really will?” Oftentimes the number wanting something and actually getting it are usually much less than tallied results indicate. Considering those caveats, an Apple Watch buying poll I have running at BetaNews nevertheless illuminates how the device could be hugely successful even from a small number of sales. I do mean big.

Among the more than 1,100 respondents, as I write, 19 say they will buy Apple Watch Edition, which price ranges from $10,000 to $17,000. Assuming they all purchase and do so on the cheap, the math is easy: $190,000. Another 482 people want either of the other two models (Sport and standard Apple Watch). for $216,618 calculated at base prices of $349 and $549, respectively. The closeness of these two total dollar figures, possible profit margins behind them, and differences per-customer profits are ghastly.