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Put another Brick in the Paywall

As I update my long-neglected website and here review content relevant to forthcoming book Be a Better Blogger, some long-ago posts are surprisingly still relevant. I refer to “Can You Charge for News? Ask Google” (August 2009) and “The Price You Pay Google for Paywalls” (April 2010). The first looks at three different content sites and their visibility to Google search. Each uses a different paywall strategy. The second story assesses a website with all content behind a paywall.

Four years later, blog, news, and other content websites still grapple with the paywall question. Whether to charge? What to charge? When? Competition from sites delivering free content is major consideration. But another is often overlooked in the public discussion: Visibility in Google search.

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Transparency Is All About Trust

Dropbox, like Twitter, demands more freedom to disclose government national security requests. The cloud companies share something vitally important. Their businesses are built on trust. You won’t store your stuff or tweet from an oppressive regime if someone can access your content or identify you. Twitter’s position, as I explained last week, also supports free speech and benefits news gatherers across the globe.

“Whom do you trust?” is a vitally important question, with so many devices connected to the Internet and accessing cloud services. Dropbox learned lessons—okay, presumably—three years ago when changing its Terms of Service agreement to allow government access. Suddenly all those encrypted files weren’t as permanently secure as customers expected. They responded unkindly.

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The Case for Advocacy Journalism

Judging by Philip Elmer-DeWitt’s Google+ posts, he is a nobody—less than 500 Circles and virtually no comments. Reality is something else: Philip is a respected reporter responsible for the Apple 2.0 blog. Googlism is primary reason, I believe, for the response—or lack of it. The social network attracts Google fanboys and abhors others. There isn’t much audience for him on Plus.

But over on the Fortune website, Philip’s following is clear, judging by comments to his frequent posts. He falls into the “advocacy journalism” category. Philip writes for an Apple audience and often, but by no means always, favorably about the fruit-logo company.

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I Take Away Control From Google+

My personal site is in state of revival, as I follow through on a long-contemplated change to my blogging style. I let inertia hold me back. No longer.

Since July 2011, I reserved most of my personal writing for Google+ and built there a fairly robust following (more than 16,000 Circles at present). The social network makes easy posting and connecting to others. Elsewhere, I write for BetaNews (e.g., for work).

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You Live in the Present, Write That Way

If you want your writing to impact, be present. Past tense weakens the narrative and deadens the emotional connection with readers.

Present tense is a weapon, which use raises body counts. Over at the BetaNews, some commenters consistently accuse me of being an overly-emotional writer. I cock my head and laugh, because just the opposite is true. Ambivalence is my feeling about 95 percent of stories, if not more. But accusations persist that I am a killer. For sure—of past tense.

Tofu the Vegan Zombie

I am in one of my moods, basking in the glow of those people lucky enough to make San Diego Comic-Con 2014 pre-registration. This will be my sixth year attending as official press. From SDDC 2013, I wrote Comic-Con Heroes: The Fans Who Make the Greatest Show on Earth. Previous years, I focused on video interviews and photos. In reviewing the vids, I see that many are stuck in YouTube oblivion, and that I never blogged them. So let’s catch up with some oldies, most of which still have shelf life.

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'Comic-Con Heroes' Weekend Sale

To celebrate the opening of San Diego Comic-Con 2014 pre-registration, I discount my book Comic-Con Heroes: The Fans Who Make the Greatest Show on Earth. Go to Smashwords and use coupon code “SZ79R” to get the book for $1.49 instead of $3.99. The coupon expires tomorrow, so grab the ebook today.

Comic-Con Heroes also is available from other major ebookstores, like Amazon Kindle and Google Play. I offer the deal through Smashwords because the store lets me generate coupon codes and offers readers a wider selection of format options, with ePub and Mobi being the most important.