Yesterday, I raked Mashable’s Ben Parr for his assertion that Apple’s then yet unannounced mobile advertising platform posed a credible threat to Google. Now that Apple has announced iAd, and seeing how Ben’s rumor reporting was right about it coming, I circle back for a postmortem. Simply stated: I stand by my assertion that his sourcing was weak and that he didn’t support bold assertions that Apple’s still unreleased mobile ad platform is way ahead Google’s.
Who spiked Ben Parr’s coffee with Apple “reality distortion field” Kool-Aid? The Mashable co-editor is gushing about Apple’s rumored mobile advertising platform and how it poses a credible threat to Google. Based on what? Among his other talents, Ben writes science fiction. Perhaps he confuses fact with fiction? Did he have a flashforward, another scifi concept, and see the future?
Do you ever get the impression your wallet is being relentlessly sucked dry? Or that consumers are being expected to pay for an ever growing list of subscription-based services that, in a less profit-mad world, […]
It’s April Fools’ Day, and I’m not joking. But that doesn’t mean we can’t have some fun, by comparing and contrasting Apple old with Apple new. 🙂 Last night I posted to Betanews: “What 1984 Macintosh marketing reveals about iPad,” which is based in part on my April 2006 post “When Magazines Mattered,” about Apple buying all the ad pages—39 of them—in the Newsweek 1984 election issue. Magazines mattered to Apple for promoting Macintosh during its launch year. Now iPad matters to magazines, for which some publishers hope to turnaround sagging readership (and ad revenues). Ha, who’s paying whom now?
[youtube http://www.youtube.com/watch?v=4cjTtkTE5po] Nokia would have kicked Apple’s ass long ago.
IApple’s mobile phone business would go the same way as the Mac did in the 1980s and 1990s.
Yesterday, I stopped by the Apple Store at Fashion Valley Mall in San Diego. From there I tweeted: “WTH Apple Store Mission Valley; more employees than customers—at least 25 in blue shirts.” I snapped this […]
Microsoft and Apple underestimate how quickly Google is consolidating its mobile platform—clearly so do geeks reviewing Nexus One. Google isn’t just going for one piece of mobility but the whole shebang. Google is putting together the pieces to offer a single mobile lifestyle, with no PC required, supported by search and other Google informational services. Like everything else the company does, free is the glue sticking everything together.
Google’s decision to sell Nexus One direct, even the carrier subsidized model, is part of the strategy. Open-source licensing has its limitations and risks fragmenting Android. As I explained in March 2009 post “There’s an App for That,” Apple changed the rules for mobile operating systems by breaking carrier control over updates. Apple distributes iPhone OS updates, preventing the kind of fragmentation typically caused by carrier distribution. By selling a handset direct, Google takes control of Android updates for a flagship phone that also acts like a baseline design model for handset manufacturers licensing the mobile operating system.
A tablet is a natural extension of the iPhone experience, and will ready the user base to accept new and other devices, like internet flat panel television sets. If Apple tried to launch an internet […]
Yesterday, several Wall Street analysts swallowed their pride and iPhone sales projections after the first four days of official iPhone sales in China amounted to 5,000 units. Whoa, 5,000? I’m stunned China Unicom sold that many. At $730 to over $1,000 price range, iPhone goes oddly—seemingly quite badly—together with average Chinese incomes. Apple’s mobile costs way too much for the market—or does it?
Several blogs, including All Things Digital, described iPhone’s China debut as a failure, feeding off analysts’ glum reaction. Piper Jaffray analyst Gene Munster, one of Apple’s biggest cheerleaders on Wall Street, described sales as “soft.”
It is not uncommon for bloggers and journalists to get hung up on the present. For Apple, there’s big noise about soaring stock price, even considering economic recession, and increasing demand for iPhone. But the past defines the present. For Apple, products or services launched in a single calendar year—and the consistent execution that followed—define current successes, including iPhone.
I contend that next to 1984, when Apple launched Macintosh, 2001 was the most important year in the company’s history.
They say a picture is worth a thousand words. A chart can say so much more. Earlier today, Apple announced 2 billion downloads from its mobile App Store and 85,000 applications available. Silicon Alley Insider put that apps into a shocking chart.