Tag: Apple

Apple by Joe WilcoxFeb 5, 20168:35 pm

iPad Pro is Bigger Than You Think

“Look up, waaaaaay up” is a phrase familiar to Canadians of a certain age, who watched “The Friendly Giant“. The kids program aired from 1958 to 1985 on CBC, which our TV antenna grabbed from the local affiliate across the border in New Brunswick (I’m from Northern Maine). There’s something about iPad Pro’s enormity that makes it feel more like something the Giant would use.

My question this fine Friday: Is iPad Pro too big? For the majority of potential buyers, my answer is unequivocally yes. I don’t see a product made for the majority. Whatever Apple’s post-PC ambitions, iPad Pro is more a proof-of-concept for future laptop replacement. However, for the few—creators looking for larger digital canvas—iPad Pro offers much. For the many, the first version will work out the kinks, such as getting the app platform placed, for mass-market successors. Warning: Embracing the expansive tablet may make switching to something smaller nearly impossible. Size matters, and sometimes larger is better.

Apple by Joe WilcoxFeb 2, 20166:46 pm

Meeting Apple’s Big-ass Tablet

The first thing you notice about iPad Pro is the size. The tablet is ginormous. It’s 12.9-inch screen lays before you like a chalk slate—a blank canvas demanding typed text or drawings made with Apple Pencil. Yet something also feels wrong about the thing. During the so-called Steve Jobs era, refined designs were smaller—like iPod nano. Apple is no stranger to larger; 27-inch iMac today or 17-inch MacBook Pro of yesteryear are examples. Perhaps. But there’s big, and BIG.

The giant tablet arrived around 2:50 p.m. PST on Groundhog Day 2016, marking a bold computing adventure for February: Using iPad Pro as my primary PC, and hopefully only one. Perhaps you read my recent obituary to Apple love lost and might wonder why buy anything Apple? I like to experiment and am paid to try out new things (so you won’t have to). By sheer size, PC replacement, not companion, is the only sensible design objective for iPad Pro. Can it meet the demands? I want to find out.

Apple by Joe WilcoxJan 26, 20166:10 pm

iPhone Empire Cracks, Doesn’t Break

Three questions buzzed among investors and around the Interwebs ahead of today’s Apple fiscal first quarter 2016 earnings report: Would iPhone momentum remain; how big could be revenues; and what would be guidance for the quarter in progress? Wall Street consensus was 76.54 million handsets sold and $76.582 billion in sales. Actual: 74.78 million iPhones and $75.872 billion revenue. More unsettling: Apple forecasts its first sales decline in 13 years; guidance is lower than analyst estimates.

After the closing Bell, Apple answered these questions. Revenue rose 2 percent year over, while net income climbed the same to $18.4 billion from $18 billion. Earnings per share of 3,28 nudged ahead of $3.23 consensus estimate. Gross margin reached 40.1 percent, up from 39.9 percent a year earlier.

Apple by Joe WilcoxJan 21, 20162:20 pm

It’s Early Spring for Apple Software

My Apple love-affair started with the allure of hardware—the original Bondi Blue iMac in December 1998—but stayed true because of software. I found Mac OS 8.5.1 to be substantially more satisfying than Windows Me and to support broader range of applications than NT 4. The experience carried forward, particularly during the iLife era and priority placed on content creation that matters to most people. The company caught the transition from documents to digital media as main content created by most people

Over the past couple years, Apple apps and operating systems feel stuck in the last decade. They’re directionless. But as 2016 slowly advances, i see hopeful hints that software innovation will rise to the standard set by the company in the early 2000s. Fresh example, which is but a curiosity to some, foreshadows much: Music Memos; released yesterday.

Apple by Joe WilcoxJan 20, 201610:15 am

Apple Needs to Think Differently

I watch with wonder and concern about Apple, as a longstanding customer (starting in December 1998). As a journalist, I developed a reputation for hating the company (I don’t) so long loved because my stories aren’t kiss-ass fanboyism. What’s that saying about being hardest on the ones you love most? Kind I am not.

Today’s theme isn’t new from me and repeats my analysis that Apple has strayed far from the path that brought truly, disruptive innovative products to market. In 2016, the company banks on past successes that are not long-term sustainable. We will get a glimpse after calendar fourth quarter 2015 earnings are announced on January 26th. You will want to watch iPhone and international sales, particularly emerging markets.

Apple by Joe WilcoxJan 10, 20162:54 pm

Milking the Aggregation Economy

The scoop is as old as truthsayers’ ability to freely speak without getting their heads lopped off. Invention of the printing press created the free press, if for no other reason than anonymity for rebelrousers, who in future generations would be called journalists. If you believe the folklore that the news media seeks the truth, just ask anyone about whom it is revealed: “They’re troublemakers. Tell the executioner to get his axe”. That’s me and my kind—headless in another era.

Few months back, occasional emails from the Financial Times started hitting the old inbox with a thud. Each and every one is similar scheme: Highlighting some scoop in the tech sector from the newspaper. What’s the 1970’s song lyric. “Bang a gong, get it on” (Eh,you do know what that means, right—and, sigh, getting older, I haven’t done that for a while.) FT PR bangs about a scoop, which I can only presume is to get attention for it from other news gatherers.

Apple by Joe WilcoxJan 8, 20163:45 pm

The Holy War Against Apple Lightning

A recent SumOfUs petition begins with those magnanimous words: “Apple is about to rip off every one of its customers. Again”. Ha! The sentence is Holy Writ. Canonize it into the Gospel of Tim Cook, who, extending the metaphor. is like the Apostle Paul, whose discipleship took Christianity forward but beyond Christ’s shadow. We all know the hallowed story of the Jesus Phone, and how humbly Steve Jobs saved humankind from Satan (Bill Gates) and ushered in the post-PC era. Snicker. But only under Cook has Jobs’ aspiratonal doctrine spanned the globe, under the glow of a billion bitten-fruit logos.

That, my friends, is how you offend two religious groups, with the Apple Faithful the more-likely vengeful. Hell hath no fury like—you know the rest. But seriously, I mean no disrespect to the esteemed Jobs (God rest his soul) but to his successor, who made Apple a giant among publicly-traded corporations, and you pay the price for it.

Web by Joe WilcoxDec 24, 201512:18 am

The Beatles escape from Apple Prison

If Christmas Eve 2015 is remembered for nothing else, it will be the gift given to anyone wanting to listen to The Beatles anytime, anywhere, and on anything. As I write, the group’s last recorded album, “Abbey Road”, streams from Tidal in the glorious 1411kbps Free Lossless Audio Codec. Listening with Master & Dynamic MW60 headphones, detail is super fine, such I can appreciate Ringo Starr’s drumming and hear just how tight is the Fab Four’s playing. I haven’t heard The Beatles like this in years, if ever. You go on and listen to 256Kbps AAC from Apple.

My introduction to the group came from the soloists, following the breakup. I was too young when Beatlemania stormed England, the United States, and most everywhere else. My first record album was Paul McCartney & Wings’ “Band on the Run”, which title song is metaphorically appropriate for The Beatles’ escape from Apple prison.

Apple by Joe WilcoxDec 17, 201511:40 am

Apple’s Two Vulcan Problem

Back in April 2013, when Forbes ran a commentary asserting it was time for Tim Cook to go, I forcefully responded that “Apple needs a COO, not new CEO“. The day has arrived, with the company announcing this morning that Jeff Williams fills the vacant chief operating officer position. Eh, that’s not what I had in mind, and Apple investors should question the wisdom of the appointment, too.

I mean no slight towards Mr. Williams, who looks more the adequately competent to handle the job. Like Cook, when COO, Williams is a manufacturing and logistics leader—excellent credentials to manage day-to-day operations over the world’s wealthiest tech company as measured by market cap and quarterly net income. The problem: Cook and Williams are questionable pairing, because their backgrounds and skillsets are too much alike. You got an electron circling another electron in the atom’s nucleus.

Apple by Joe WilcoxDec 1, 201510:30 am

Microsoft Makes ‘Peace’ with Apple

Advertising rarely gets as good this! Microsoft sets the mood for the season in a new spot where its New York store staffers serenade Apple specialists for “peace on Earth”. A children’s choir joins the caroling, creating a classic! This is award-winning advertising in the making. Filming at night adds terrific ambiance, topped off with Apple 5th Avenue Store employees embracing their Microsoft retail rivals.

If Microsoft is the British Empire, then Apple is the American era. Oftentimes, the mighty are arrogant and condensing about their dominance, and it’s rare that they sue rivals for peace—from a position of dominance. The humbled fallen must adopt new tactics in the New World order. For Microsoft, that means cooperation. If nothing else, the commercial is a metaphor for the new Microsoft.

Apple by Joe WilcoxNov 11, 201511:26 pm

You’re Looking at What Isn’t

iPad Pro sales started today, and the tablet is available to buy at my local Apple Store but not to see or handle. There are no display models. That was the situation around 5 p.m. What amazed me: How many people bought sight-unseen. In the five minutes I looked around for the 12.9-inch tab, Apple staff sold three (if not more). Do these people understand just how big this thing is?

Stranger still, the two accessories that deliver differentiating benefits—so-called Pencil and Smart Keyboard—won’t ship for three or four weeks. The overly-large tablet isn’t good for artists or as a laptop replacement without either input device. All this while Apple marketing touts their major benefits.

Apple by Joe WilcoxNov 6, 20152:30 pm

The iPhone 6s Doppelgänger

Without even turning on the HTC One A9 (which I haven’t yet), the physical similarities with iPhone 6/6s are unmistakable. The smartphones share striking design ethic, separated by the shape of the home-button fingerprint sensor, placement of the rear-facing camera, and left-side SIM and microSD card slots. But these differences aren’t immediately obvious.

My question: Is this the Android for people wanting the iPhone 6s look but something more flexible than the iOS platform? If there is truth in marketing, HTC’s tag lines reveal much: “Design worth imitating”, which while referring the company’s One legacy also could be interpreted as backhanded praise or even fist-to-snub about Apple’s device, which some could argue imitates earlier One models. “Power to choose”—customization and personalization options not offered on fruit-logo handsets.