During the camera film era, Fujifilm battled kingpin Kodak with brighter, more vibrant colors that either photographers loved or hated—perhaps both. That was last century. In the 21st, Kodak is a shadow cast against aged Kodachrome, while its rival has successfully transitioned from print to digital—and with amazing bravado. Fuji’s transformation started six years ago with the cleverly-engineered, retro-designed X100, which I reviewed in May 2011.
The compact digital camera’s success led Fuji to develop a series of additional bodies and lenses; all are designed with professional shooters in mind. The X series family features compact, mirrorless designs that incorporate digital SLR-size sensors and manual controls—meaning dials and buttons to directly manipulate settings rather than rely on software menus. The X100 line—from the original to the S, T, and now F—remains the most distinctive for how well features and benefits balance set against truly innovative design concepts.