During the SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 lockdowns, my wife and I let expire our membership to San Diego Zoo. Reason: Hefty price increases.
For example, we paid $112 annually for a residential 2-adult pass six years ago, with no blackout dates. I grumbled when the price jumped to $149. In 2024, one-forty-nine is the cost for one adult membership, with blackout dates. Meaning: Twice as much, with restrictions, compared to five years ago. Ah, yeah.