Tag: Tidal

Apple by Joe WilcoxJan 7, 20194:36 pm

Thanks, Tidal

Concurrent with the Consumer Electronics Show 2019 kick-off and other Day 0 announcements, music streaming service Tidal updated its Android app (hehe, sorry iOS users) to support Masters. Oh, yeah, baby. Gimme, gimme. Tidal unveiled Masters, in licensing partnership with MQA, two years ago during the same tech gala.

Abandoning Apple for Google products during summer 2018 meant my giving up Tidal Masters, which until today were only available on the macOS and Windows desktop apps. Because Chrome OS supports Android apps, I can now listen to Masters on my laptop, not just smartphone. You can, too (if not an Apple device user).

Apple by Joe WilcoxJan 3, 201912:00 pm

My Personal Tech Kit 2019

I start the new year in a very different space, and with turnabout attitude, than 2018. About six months ago, I surrendered my digital lifestyle to Google, abandoning Apple as primary platform provider. Trust brought me to the Apple way. Distrust drove me away. Choosing between priorities privacy and security, in an increasingly dangerous Internet, the latter matters more. The Alphabet subsidiary truly has its ABCs ordered in ways that the bitten-fruit company doesn’t. I can trust that Google, being native to cloud computing and depending on it (mainly by way of search-related advertising), will secure my content and devices better than Apple, which is at best a cloud computing resident alien and more typically behaves like an immigrant who doesn’t speak the language well nor understands local culture.

Sure, I surrender some privacy but that would happen anyway, because privacy is a fiction. If you use the Internet or connected mobile device, you have none. Google is motivated to protect me (and you) because we are the product that generates ad revenue. Between marketers and hackers, it’s easy choice which I’d prefer to have my personal information. Granted anyone can debate which is, hehe, more criminal. But marketers aren’t likely to clean out my bank account or steal my identity. Or yours.

Web by Joe WilcoxDec 31, 20189:55 am

I Lied About Quitting Tidal

I can count on two hands, which soon may not be enough, how many times that I cancelled the Tidal music service only to resume weeks later. I first joined on April 1, 2015, when the rebranded music streamer started. Three days before my then most recent renewal date, June 30, 2018, I pledged to end my subscription for good. Simple reason: The Wilcox household subscribes to too many services, and Tidal is among the most expensive at $19.95 per month. I terminated, as planned.

But as expressed six months ago, “the new rule is this: we will pay for what we get good value”. My aging ears derive too much value from music streamed as so-called hifi—Free Lossless Audio Codec, delivered at 44 kHz, 16 bit, and 1411kbps bitrate. I can hear the difference, compared to muddy 320kbps MP3 or 256kbps AAC files. Every time I switch services, the muddy sound—particularly pronounced in vocals—drives me back to FLAC, and to Tidal. About two weeks later, in mid-July, I celebrated my birthday with yet another return. My subscription is uninterrupted nearly six months later.

Apple by Joe WilcoxJun 27, 20181:50 pm

My Tidal Time Ends

As explained yesterday, Google Store Father’s Day sale specials spurred along my decision to abandon Apple for Pixel devices and supporting services, nothing more. I had contemplated such a move for some time before acting, which brings me to revealing another change: Leaving behind Tidal.

I have subscribed to the high-fi, lossless music streaming service since its rebranded launch under Jay Z (and partners) ownership: April 1, 2015. A few other times I cancelled, mainly because of monthly cost ($19.95), but resubscribed during the billing cycle. Why? I can hear the difference, particularly in vocals, which pulled me back. Every other option makes muddy audio. But I have finally decided to, regrettably, put value before fidelity.

Apple by Joe WilcoxJan 5, 201711:42 pm

Tidal Masters Wow

That didn’t last long. My cancelled Tidal account was set to end January 11th, but late this afternoon, I reactivated, giving the streaming service more time to keep—and even increase—my affections. During Consumer Electronics Show 2017 today, in licensing partnership with MQA, Tidal announced the new audio-fidelity tier “Masters”, which is available for free to existing HiFi subscribers. Early album selection is extremely limited as is access option: macOS or Windows application. Both will expand in time.

But wow! I tested skeptically, wiring up my studio cans—Audio-Technica ATH-R70x—to 15.4-inch MacBook Pro with Touch Bar to hear the difference. Hehe, if any. I deliberately started with Fleetwood Mac’s “Go Your Own Way” from album “Rumors“, which released 40 years ago on February 4th. Tidal claims that Masters recordings deliver “an audio experience exactly as the artist intended”. The band spent nearly a year painstakingly recording and engineering the disc, making any, or all, the songs great test cases.

Web by Joe WilcoxJan 3, 20178:51 pm

A Matched Set

I would never guess that the grey metal Master & Dynamic MW60 headphones purchased in December 2015 would match my new 15.4-inch MacBook Pro a year later. But here they are, together, shot on Dec. 30, 2016, using Fujifilm X-T1 with Fujinon XF35mmF2 R WR lens. Vitals: f/4, ISO 400, 1/60 sec, 35mm. The Featured Image is cropped but otherwise is as captured. Broad bokeh is deliberate, with focus on the Apple logo, as are the dark hues.

The MW60 make me think about Apple Music, which begrudgingly replaces Tidal as 2017 begins. The HiFi streaming service delights with fantastic audio fidelity—difference I can hear, starting with vocals. But Apple Music’s catalog is broader, and the curated playlists are superior, for my tastes. Consider “Best of 2016: Alternative“. I couldn’t have picked better, and I was a radio deejay in my college-age years.

Apple by Joe WilcoxJul 3, 20166:29 pm

Tidal My Apple Music

As a Tidal subscriber. I welcome Apple acquisition—asssuming lossless tracks are made available through the fruit-logo company’s music services. Not that anyone should seriously believe the rumors. But one can hope.

Merger talks are typically silent affairs. When they’re serious, you don’t hear about them until there is a deal. Reasons are many, with regulatory being among them when public companies are involved. Acquisition rumors often mean something else: Principal party leaks information about preliminary or ongoing discussions to gauge customer and shareholder reaction; one side or the other is dissatisfied with progress/terms and seeks to apply pressure.

Music by Joe WilcoxApr 11, 20164:04 pm

Tidal Teen Angst

Hashtag “perfect playlist” is my new thing—whenever I find a worthy collection. Today’s #perfectplaylist is “Sick of Myself: Teen Angst“, created by Tidal. The mix of alternative and pop punk ballads punctuates one of the reasons I stick with the music streaming service, despite the $19.99 monthly fee (that’s twice Apple Music and Google Music): Fantastic fidelity.

I am familiar with most of the 40 songs in the collection—from before subscribing to Tidal 12 months ago. The majority of the tracks sound so much better, I feel like a partially blind man gaining eyesight. (Apologies for mixing metaphor with real sense, but hey.) Some instruments I hear for the first time, booming sense of virgin listening to something thought to be known and familiar.

Music by Joe WilcoxApr 1, 201610:02 pm

I’m No Fool About Tidal

Today is my first-year anniversary subscribing to Tidal, which relaunched April 1, 2015, under new ownership of Jay Z. I love and loathe the music streaming service, which I cancelled at least five times and always renewed—typically before the billing cycle ticked over. But checking archived emails, I see that my sub completely expired thrice but not since July.

Gotta ask: What fool starts a business on April Fools, and what does the day foreshadow; if anything? Apple did it, 40 years ago today. Many commentators have called Jay Z the fool for buying Tidal, which competes against established players like Spotify and newcomer Apple Music. The service claimed to have 540,000 subscribers when acquired last year. This week, Tidal revealed globally there are now 3 million subscribers. Someone correct my math—456 percent increase, right? If Jay Z’s the fool, gimme some of that foolishness.

Society by Joe WilcoxMar 25, 20162:50 pm

Jesus Christ Superstar

Soundtrack for my life this Good Friday is the rock opera written by Andrew Lloyd Webber and Tim Rice. Track “Superstar” released as a single in October 1969 and the entire album on Oct. 27, 1970. The first stage musical production followed the next year and a film in 1973. Jesus Christ Superstar was a phenom, benefitting from timing.

JCS arrived at the peak of the Jesus Movement spreading across North America to Europe. Jesus People riding in brightly, multi-colored painted buses remains a stereotypical icon of the era. June 21, 2971 Time magazine celebrated the “Jesus Generation”. Like other Baby Boomers, these young people sought love and change but by getting high from shared spirituality rather than sex and drugs.

Web by Joe WilcoxDec 24, 201512:18 am

The Beatles escape from Apple Prison

If Christmas Eve 2015 is remembered for nothing else, it will be the gift given to anyone wanting to listen to The Beatles anytime, anywhere, and on anything. As I write, the group’s last recorded album, “Abbey Road”, streams from Tidal in the glorious 1411kbps Free Lossless Audio Codec. Listening with Master & Dynamic MW60 headphones, detail is super fine, such I can appreciate Ringo Starr’s drumming and hear just how tight is the Fab Four’s playing. I haven’t heard The Beatles like this in years, if ever. You go on and listen to 256Kbps AAC from Apple.

My introduction to the group came from the soloists, following the breakup. I was too young when Beatlemania stormed England, the United States, and most everywhere else. My first record album was Paul McCartney & Wings’ “Band on the Run”, which title song is metaphorically appropriate for The Beatles’ escape from Apple prison.

Web by Joe WilcoxDec 22, 20152:06 pm

Do You Hear What I Hear?

For years now I’ve claimed to be able to easily distinguish, highly-compressed low-bitrate musical tracks from CD/lossless. Apparently not everyone can, and most people don’t care—otherwise why would 256kbps AAC and 320Mbps MP3 be start […]