Category: Apple

Apple by Joe WilcoxMay 20, 20091:43 pm

Microsoft Finally Finds a Lifestyle It Can Sell

The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.

There are plenty of other examples. The Harley Davidson lifestyle is the graying, middle-aged guy, dressed in leather and riding his hog or the stereotypical Hell’s Angels type. Pepsi sells a lifestyle, too. In my youth, it was the “Pepsi Generation.” Now it’s the active, youth sports lifestyle around Mtn. Dew, among other Pepsico products.

Apple by Joe WilcoxMay 17, 20099:24 pm

Why Apple Succeeds, and Always Will

Simply put: Apple doesn’t play by the rules. It reinvents them.

The March 11, 2009, The New Yorker magazine features story, “How David Beats Goliath.” Writer Malcolm Gladwell could easily have written about Apple; his examples are 12-year-old girls basketball and T.E. Lawrence.

Apple by Joe WilcoxMay 14, 20095:38 pm

New Apple and Microsoft Ads Fail

I’m not loving new “Get a Mac” and “Laptop Hunters” commercials that debuted this week. After four homers, Microsoft fouls out with “Lauren and Sue.” Apple simply strikes out with “Elimination,” which is sorry response to Microsoft’s Laptop Hunters series.

Apple by Joe WilcoxMay 13, 20094:56 pm

Officethemovie: The Confessional

Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.

Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:

I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.

This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.

Apple by Joe WilcoxMay 13, 20094:40 pm

The Problem With Real-Time Journalism

Yesterday’s “@officethemovie” pwning is about the worst example yet of new news media gone wrong. In the quest for clicks—and the feeble ad rates they pay—bloggers and old-time journalists rushed to write about a new Zune platform coming in June. Apple is rumored to be unveiling the new iPhone the same month. Additionally, the E3 gaming expo starts June 2. I guess it all was just too tantalizing for people to check their facts. The source wasn’t Microsoft. But most blogs and news sites reported that it was.

Apple by Joe WilcoxMay 12, 200912:00 pm

Mac Price Cuts Are Inevitable, Says Analyst

If the economy doesn’t force Apple to lower Mac prices, ultra-low voltage processors will. So claims Stephen Baker, NPD’s vice president of industry analysis. Stephen foresees a dramatic sea change coming in late 2009, as ultra-low voltage processors move more into the mainstream laptop market.

Apple by Joe WilcoxMay 7, 200910:12 am

I was Wrong About Laptop Hunter Sheila

She is an artist, and, on second consideration, Sheila certainly does look like a filmmaker.

Sheila Dvorak is star of Microsoft’s newest “Laptop Hunters” commercial, which is currently airing during U.S. prime time. I saw the ad last night, I believe during Fox’s “Fringe,” which I had previously recorded.

Apple by Joe WilcoxMay 4, 20091:56 pm

‘I’m a PC,’ Says My Daughter

Today is moving day for my teenage daughter. She will be switching from a Mac to a PC running Windows 7 Release Candidate. My PC buying experience for her could have been a Microsoft “Laptop Hunters” commercial.

My daughter, who online goes by “Morripopp,” had been using the higher-end aluminum MacBook. I knew she would be giving it up. On Wednesday, April 29, I told Apple that Thursday would be my last day as Microsoft Watch editor; I was joining the ranks of unemployed journalists. On Friday, I got the expected but dreaded e-mail: Apple wanted the MacBook loaner back by May 6.

Apple by Joe WilcoxMay 4, 200912:21 pm

Did Laptop Hunter Sheila Find Treasure?

Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.

Apple by Joe WilcoxMar 21, 200810:53 pm

Too Much Safari 3.1 Nonsense

My Tuesday Microsoft Watch post, “Apple’s Windows Invasion” stirred up ridiculous controversy this week. I simply don’t understand the fuss. OK, so Apple Software Update offers up Safari 3.1. Big deal.

The controversy started rather innocently. On Tuesday morning, I took out my daughter’s pink VAIO laptop, which I will soon post for sale on Craiglist. She has returned to using her MacBook purchased on launch day, May 16, 2006. I upgraded the memory to 2GB and swapped the 60GB hard drive for a 250GB replacement, purchased from Mac specialist Crywolf. She’s fed up with Windows Vista, and I’m close to the same emotional state.

Apple by Joe WilcoxJan 23, 200812:00 am

Hit Me Me on My iPhone

[youtube http://www.youtube.com/watch?v=YBu3N8_U4WE] Hip-hopper Pete Miser deserves a hit for this quirky music video that is sure to inflame Apple lawyers. Watch the video before they bury YouTube with take-down notices.

Apple by Joe WilcoxDec 30, 200710:14 pm

You Phone Home, I Hang Up

Tonight, I removed Adobe’s Lightroom 1.3 from my computer. Maybe that makes me part of the so-called “tinfoil” hat crowd. I’m deeply concerned about Adobe collecting information, in apparently disguised fashion, from users of its products.

I don’t buy Adobe’s excuses. Creative Suite 3 isn’t freeware. People buying the software can pay as much as $1,800 (street price), depending on CS3 version. Adobe feels free to mine information from these customers, without even asking their permission? Shame on Adobe. I would remove Acrobat and Flash, if so many Websites didn’t use the software. I’m mad!