The Measure of Apple Watch Success is Percentage of Returns

Apple announces on Tuesday quarterly results that will for the first time include its wearable. Already, ahead of the big day, speculation soars about Apple Watch sales. Expect drama for sure, as CEO Time Cook explains how supply shortages constrained availability, leaving investors with more questions than answers.

I am more interested in data the company likely won’t reveal: return rates. I took back two. The first: I ordered online but sales started, after long delay, in the retail store before the device arrived. Rather than wait another week, I bought there and later returned the other, which the shop specialist sold seconds afterwards to a family that had come in looking for Apple Watch only to be told the Sport sold out. The second: A week later, I exchanged the aluminum timepiece for stainless steel. How many other people returned one for another because of taste or altogether because of dislike? The measure of Apple Watch success is percentage of returns.

Photo by Joe WilcoxJul 18, 20156:57 am

Flickr a Day 199:’Green Houseboat’

Vibrant colors make this pic our Saturday pick. Ian D. Keating shot self-titled “Green Houseboat”, which is “accessible from the pier. Fisherman’s Wharf. Victoria, BC. Canada”, using the Olympus E-PM1 and M Zuiko Digital 40-150mm F4.0-5.6 […]

Living by Joe WilcoxJul 17, 201511:37 am

Night at the Park

Sometimes San Diego delights most unexpectedly. Yesterday, I entered an alternate universe—a lovely neighborhood that could have been from a 1980s Steven Spielberg movie. Kids played everywhere. Freely. The clang of metal baseball bats rang out from the park, where parents cheered and encouraged their middle-school players. Pretty homes, none too different from another, lined clean streets, from which the sound of playing children created intoxicating atmosphere.

My journey started with a request: Provide transportation to the Rebelution and Sublime concert at the Sleep Train Amphitheater. My soon-to-be 21 year-old daughter asks for rides so infrequently now, I couldn’t refuse. But given heavy traffic around the venue, 27-km distance drive, and her plan to return in two hours or so, I figured to stay in Chula Vista rather than roundtrip. But where to hang out—from the commercial-property isolated locale?

Photo by Joe WilcoxJul 17, 20157:16 am

Flickr a Day 198: ‘Folklore and Youth’

Nothing produces a portrait like a prime lens in competent hands. Marjan Lazarevski shot today’s selection on May 27, 2013, using Canon EOS 600D and EF 50mm f/1.8 II. Vitals: f/2, ISO 800, 1/500 sec. But self-titled “Folklore and Youth” takes the Day as much for the contextual storytelling around it.

Based in Skopje, Macedonia, Marjan often captures moments that illuminate local culture. “Macedonian national costumes are part of the material culture of the Macedonian people and they are important branch of the Macedonian folk art”, he says.

Photo by Joe WilcoxJul 16, 201511:34 am

Meet the Fujifilm X-T1

Someone please explain the mysteries of retail marketing and sales, because they baffle me. Last week, I quite unexpectedly purchased the Fujifilm X-T1, which got clumsy break-in during San Diego Comic-Con 2015. The story I tell is true, a point necessary to emphasize because I wouldn’t believe it if not for my real-life experience.

Last November, I asked: “Fujifilm X100T or X-T1?” After making comparisons, seriously evaluating my budget, contemplating my past experience using the X100, and considering the benefits of nearly-silent leaf shutter and ND filter to compensate for the Southern California sun, I chose the fixed-lens camera. Besides, I have used only mirrorless digicams since Sigma DP1 in early 2008 and, with brief Olympus PEN sojourn, only non-interchangeable lens shooters.

Money by Joe WilcoxJul 16, 20158:19 am

I bought a Library on Prime Day

Well, July 15th is behind us and Amazon’s promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn’t that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some commenter usually does): I plunked down $143.86 for two years of Kindle Unlimited, saving 40 percent off the $9.99 for each of 24 months. The bookstore will become my personal library of sorts. There are many books I would read and reference for my professional writing but not necessarily buy.

Briefly, Amazon offered the 32GB Nexus 6 for $399 and Echo for $129—that’s $50 off. The smartphone sold out quick at that price but still remained available for $499 rest of the day. The other device built up a waitlist before finally being closed out. The 6-inch Kindle sold for $49, discounted from $79, and was still available as Midnight approached here on the West Coast (where I live; BetaNews offices are Eastern Time).

Photo by Joe WilcoxJul 16, 20156:49 am

Flickr a Day 197: ‘Love Coffee’

There’s nothing remarkable about self-titled “Love Coffee”. How many times have you seen something like this shared socially online? Daily? Raise my hand, as an affirmative. But how often did you see something like this […]

Living by Joe WilcoxJul 15, 201511:11 am

Comic-Con House of Worship

I lied, but didn’t mean to. Turns out that my “Final SDCC 2015 Reflection” isn’t. I have another. Whether or not you believe in the existence of God, or some kind of deliberate creator, ponder this observation: Comic-Con, more than any other gathering, reveals how much human beings need to worship. Some evolutionist might argue that such innate genetic trait leads us to manufacture deities and religion. God believers could point to the fallen human condition and idolatry replacing pure faith.

Whether you accept either, neither, or something else, nevertheless ponder what San Diego Comic-Con and events like it represents: People gather to worship what or whom they see as being greater than themselves—fictional superheroes, artists who create them, writers who tell their stories, actors who portray them, and directors, producers, showrunners and others who bring them to film and to video.

Photo by Joe WilcoxJul 15, 20157:13 am

Flickr a Day 196: ‘Gathering At The Water Cooler’

Interesting is the word that best describes the art that Ian Sane creates. “I’ll photograph anything that’s interesting”, he says, “but my passion is street photography. I live in Oregon, and the city of Portland […]

Photo by Joe WilcoxJul 14, 20156:46 am

Flickr a Day 195: ‘The Coast of Špina’

We carry the water theme forward for a second day. I chose self-titled “The Coast of Špina” for its calm, but more remarkably for clogs that add drama. They raise questions that make the scene […]

Photo by Joe WilcoxJul 13, 201512:35 pm

Final SDCC 2015 Reflection

I offer hanks to Comic-Con International and to everyone participating in and attending this year’s funfest. As a participant, I must say, and hope other attendees share similar experience: Something about the organization and flow of things during the Con felt different this year. I got into more panels than ever, and people in and around the Convention Center appeared more able to relax rather than be asked to move along. These little things shape the overall experience.

Unlike other years, I focused almost exclusively on shooting photos (when not attending panels). My initial Flickr set, which for now is organized by day, is live. I will add more captions over time and perhaps edit the flow. I posted more pics than the previous four years combined.

Photo by Joe WilcoxJul 13, 20159:12 am

Flickr a Day 194: ‘Heading Out’

After five days of Comic-Con—189, 190, 191, 192, 193—it’s time for something serene. Tom Gill carves out a unique niche, specializing in landscape photography in and around Lake Michigan. He captured today’s selection on June […]