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My Macintosh Moment

Macintosh is 30 years old. If this were “Logan’s Run“, January 24 would be Last Day. Or the 1960s, time to ditch the computer because, you know, don’t trust anyone (or anything) over 30. Declaration: I am a Mac user, which surely surprises the long line of people accusing me of being anti-Apple. My Mac sojourn started on a Winter’s day in December 1998. I’ve abandoned Apple a few times since, even briefly boycotting, but always come back.

My first Macintosh sighting was August 1984. I spent the summer in Chapel Hill, N.C. and often hung out on the University of North Carolina campus. The college book store displayed the Apple, which I found remarkable. I wasn’t a computer geek, nor am I one now, but nevertheless found the device charming. A decade later, I started using a Windows PC and for a while was a Macintosh bigot. I particularly enjoyed ribbing the graphic designers with whom my wife worked when their Macs crashed, wiping out hours of Photoshop or QuarkXpress work. “Get a PC!” was my common retort.

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Google Tightens the Noose

Over at BetaNews, I’ve repeatedly cautioned about Google’s increasing cross-integration of products and interdependence among them. Now come tighter ties between Google+ and Gmail. As Selena Larson observes, for ReadWrite: “Google+ is Getting Harder and Harder to Avoid“.

But I wonder. URL to the story reveals a better, and perhaps, the original headline: “Google Plus is Inescapable”. As editor, that is exactly the headline I would have used. It’s punchier, more clickable, and better fits the story’s tone.

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Twenty-Fourteen isn’t Year of the Chromebook

There are reasons why I am so obnoxiously loud about bad news reporting tactics. NPD innocently kicked off a writ-storm about 2014 being year of the Chromebook. A Dec. 23, 2013, press release observes strong Chromebook commercial channel sales of preconfigured desktop and notebook PCs.

Looks like NPD pulled the PR—I can’t find it—over this whole “year of #chromebook” meme; it’s a blog and press echo chamber that continues to boom. Goddamn, my ears hurt. Even The Register, of which I expect much better, misquotes the NPD press release, too. That 21 percent market share figure refers to commercial U.S. channels only, not the entire market.

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Finally, a Sensible Story sets the Chromebook Record Straight

Gregg Keizer corrects the record regarding Chromebook sales. Somebody had to. Gregg is consistently a thorough reporter who actually reports rather than hypes or falls into The Echo Chamber.

NPD’s press release clearly states U.S. “commercial channels” not all retail sales, as has been widely misreported. That 21 percent number isn’t the whole pie but a much smaller portion of it. This misreading, misunderstanding, or misreporting (take your pick) fostered an echo chamber of stories predicting 2014 as the year of the Chromebook. In your dreams.