Tag: Apple Store

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Waiting to Buy an iPhone

On this exact date six years ago (also a Friday), Apple started selling Apple Watch Series 2, iPhone 7, and 7 Plus. Available as of today: timepiece Series 8 and Ultra; iPhone 14 and 14 Plus; iPhone 14 Pro and Pro Max. Starting price for new iPhones in 2016: $649. In 2022: $799 (14) or $999 (14 Pro). A maxed-out Max model, with 1TB storage, sets back buyers $1,599. Does anyone remember when a cheap laptop cost as much?

I used iPhone 6s Plus to capture the Featured Image on Sept. 16, 2016. People wait outside Apple Store Fashion Valley, San Diego, to buy the then newest gadgets. Vitals: f/2.2, ISO 25, 1/60 sec, 29mm; 7:51 a.m. PDT.

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An AirPods Story

Today, my wife and I drove North to Del Mar for lunch with an old friend and coworker, who had flown out from the East Coast to visit her son and his family—newcomers to San Diego County for work (he’s a banker, which I guess explains the ease of managing the high rents).

The stories people tell that you wouldn’t imagine but seem so sensible after the surprise permeates. Our friend made a startling discovery when unpacking upon arrival: She had mistaken dental floss for her Apple AirPods, which case would be about the same size and shape as some brands (glad to know she makes tooth-care a priority). But couldn’t the confusion also be nothing more than one of those, ah, senior moments?

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Billy, Don’t Be a Zero

Someone else would call it a nightmare. Yesterday morning, I awoke from an odd retail sales dream. Apple had released a new earphone model that resembled an oversized paperclip crossed with a pear-shaped Carabiner. Of course, the Bluetooth music devices, in various sizes, were white, and a long line of people waited to buy them inside a smallish Apple Store that reminded of a cramped cellular mobile shop.

I grabbed a box, only to find it empty. While I waited with other people for a cashier, an employee approached. He reached for the carton, while saying the size I had chosen might be out of stock. I stared into the face of Bill Gates. Selling gear in Apple Store!

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Apple iPod Turns 20

On this date in 2001, Apple unveiled iPod, its fourth major endeavor for that year—at great risk, by entering a new product category for which the company had no prior experience and during a time of financial hardship. Recession gripped the United States; Apple had suffered share price and quarterly revenue setbacks as a result.

Six weeks earlier, terrorists flew highjacked American airliners into the World Trade Center (collapsing the Twin Towers) and the Pentagon. There was grim mood around the country, which created poor receptive marketing atmosphere for launching anything. Then there was the distraction dogging the tech industry: Windows XP’s impending global debut two days later.

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Where Will Apple Store Go Next?

I should write a long missive about Apple Store’s 20th anniversary. But my essay from five years ago today serves up the core information. Please read that one for my reflection on the grand opening and what then CEO Steve Jobs meant the retail operation to be and what it actually became.

More significant than being a singular event, Apple Store’s opening represented one of four risks taken in 2001 by the fruit-logo company during a devastating recession. While competitors massively pulled back, such as Gateway shuttering stores, Apple made investments that culminated in release of the first iPhone six years later. Besides retail: iTunes (January); Mac OS X (March); iPod (October). From them evolved the logistics and manufacturing infrastructure, research and development, sales, services, and software that culminated in the smartphone that transformed Apple from a struggling PC company into a tech titan.

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My Last Trip to the Apple Store Genius Bar

Yesterday, the local Apple Store emailed that my wife’s former 13.3-inch MacBook Pro with Touch Bar was ready. We picked up the laptop hours later. If you haven’t heard about specks of debris causing MBP keyboard failure, I can confirm from our experience that such problem occurs. In mid-June 2018, Apple initiated a free repair program, which we used last week with surprisingly positive results.

I purchased the custom-configured MBP in mid-November 2016, and right out of the box the spacebar occasionally skipped. The malfunctioning worsened over time, and, coincidentally (or not), reached crisis a few days after Apple admitted to problems with the Butterfly keyboard. The spacebar became stiff to touch, requiring considerable pressure to push, sometimes working but more often not

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Artifacts: MacBook Air

In late December 2014, I commanded: “Writers, Own Your Content“, because if you don’t it may some day be gone. They say the Internet never forgets. Oh, but it does, as I so bitterly learned—you shouldn’t need to repeat my mistakes; heed my advice.

For today’s remembrance, I wanted to link to an amazing Apple Store customer service story from 2008. Turns out, it’s gone. I didn’t post to my personal site as I had thought but to the long defunct Apple Watch blog, which Ziff Davis Enterprise evaporated not long following my layoff about a year later. The detailed experiential account was priceless. Now the content is worthless. This should never happen to you. 

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Artifacts: Olympus LS-10 Linear PCM Recorder

The process of moving residences after 10 years is opportunity to assess objects—and their value to keep or part with and what they once meant. Our garage is a treasure trove of memories and missives, like the Olympus LS-10 Linear PCM Recorder, which I ordered from Amazon on June 9, 2010. Strangely, perhaps ironically, the purpose for which I purchased the device made it obsolete.

On Oct. 12, 2017, I pulled the voice recorder from a box, where it was carefully coddled in a protective case. But both batteries had ruptured, and their acid apparently damaged the circuitry. After being cleaned and receiving fresh AAs, the LS-10 stubbornly refused to power up. Strange that it looks so new and ready to use. No more. I shot the Featured Image with Leica Q. Record button is focal point. Vitals: f/5.6, ISO 400, 1/60 sec, 28mm. 

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Apple Store, Bah Humbug

Apple sure knows how to keep its store stocked for the holidays. Ho, ho, ho, bah humbug. The shelves are bare, and you can get your must-have pretty thing some time next year. If you’re lucky. Let’s start with the delayed AirPods, which went on sale online last week. They arrived in stores on Monday, and whoosh were gone before the waiting line ended. My local shop had about 30 pairs. If you want them, first available retail pickup date is—cough, cough—February 8th. That is 2017. I had to confirm not 2018, because you never know with these dumbfounding delays. Straight-to-ship orders move your way in six weeks. Donald Trump will be president sooner!

Perhaps you’re pining for one of those pricey MacBook Pros—you know, the ones with Touch Bar that no sane person knows what to do with. Apple will miss Christmas, but you can still beat Martin Luther King’s birthday, with orders made today delivering sometime between January 4-10 or available for in-store pickup on the tenth. God Bless America and Made in China! 

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Apple Store Then and Now

Fifteen years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. I was there, covering the event for CNET News. Four days earlier, then CEO Steve Jobs briefed journalists—bloggers, bwahaha, no—across the way at upper-scale Tysons Galleria. Most of us thought his scheme was kind of nuts, as did analysts, and news stories reflected the sentiment. Recession gripped the country and rival Gateway was in process of shuttering more than 400 retail shops. Timing was madness.

But companies that take big risks during economic downturns are most likely to reap rewards later. Retail would be Apple’s third walk across the tightrope during 2001. The others: iTunes (January); OS X (March); iPod (October). I’ve said before that these four are foundation for all the company’s successes that followed, including iPhone. But 15 years ago, battling the Wintel duopoly with less than 2 percent global PC market share, Jobs figuratively walked a tightrope across the Grand Canyon carrying original Macintoshes in each arm.