Tag: Apple Store

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Apple iPod Turns 20

On this date in 2001, Apple unveiled iPod, its fourth major endeavor for that year—at great risk, by entering a new product category for which the company had no prior experience and during a time of financial hardship. Recession gripped the United States; Apple had suffered share price and quarterly revenue setbacks as a result.

Six weeks earlier, terrorists flew highjacked American airliners into the World Trade Center (collapsing the Twin Towers) and the Pentagon. There was grim mood around the country, which created poor receptive marketing atmosphere for launching anything. Then there was the distraction dogging the tech industry: Windows XP’s impending global debut two days later.

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Where Will Apple Store Go Next?

I should write a long missive about Apple Store’s 20th anniversary. But my essay from five years ago today serves up the core information. Please read that one for my reflection on the grand opening and what then CEO Steve Jobs meant the retail operation to be and what it actually became.

More significant than being a singular event, Apple Store’s opening represented one of four risks taken in 2001 by the fruit-logo company during a devastating recession. While competitors massively pulled back, such as Gateway shuttering stores, Apple made investments that culminated in release of the first iPhone six years later. Besides retail: iTunes (January); Mac OS X (March); iPod (October). From them evolved the logistics and manufacturing infrastructure, research and development, sales, services, and software that culminated in the smartphone that transformed Apple from a struggling PC company into a tech titan.

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My Last Trip to the Apple Store Genius Bar

Yesterday, the local Apple Store emailed that my wife’s former 13.3-inch MacBook Pro with Touch Bar was ready. We picked up the laptop hours later. If you haven’t heard about specks of debris causing MBP keyboard failure, I can confirm from our experience that such problem occurs. In mid-June 2018, Apple initiated a free repair program, which we used last week with surprisingly positive results.

I purchased the custom-configured MBP in mid-November 2016, and right out of the box the spacebar occasionally skipped. The malfunctioning worsened over time, and, coincidentally (or not), reached crisis a few days after Apple admitted to problems with the Butterfly keyboard. The spacebar became stiff to touch, requiring considerable pressure to push, sometimes working but more often not

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Artifacts: MacBook Air

In late December 2014, I commanded: “Writers, Own Your Content“, because if you don’t it may some day be gone. They say the Internet never forgets. Oh, but it does, as I so bitterly learned—you shouldn’t need to repeat my mistakes; heed my advice.

For today’s remembrance, I wanted to link to an amazing Apple Store customer service story from 2008. Turns out, it’s gone. I didn’t post to my personal site as I had thought but to the long defunct Apple Watch blog, which Ziff Davis Enterprise evaporated not long following my layoff about a year later. The detailed experiential account was priceless. Now the content is worthless. This should never happen to you. 

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Artifacts: Olympus LS-10 Linear PCM Recorder

The process of moving residences after 10 years is opportunity to assess objects—and their value to keep or part with and what they once meant. Our garage is a treasure trove of memories and missives, like the Olympus LS-10 Linear PCM Recorder, which I ordered from Amazon on June 9, 2010. Strangely, perhaps ironically, the purpose for which I purchased the device made it obsolete.

On Oct. 12, 2017, I pulled the voice recorder from a box, where it was carefully coddled in a protective case. But both batteries had ruptured, and their acid apparently damaged the circuitry. After being cleaned and receiving fresh AAs, the LS-10 stubbornly refused to power up. Strange that it looks so new and ready to use. No more. I shot the Featured Image with Leica Q. Record button is focal point. Vitals: f/5.6, ISO 400, 1/60 sec, 28mm. 

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Apple Store, Bah Humbug

Apple sure knows how to keep its store stocked for the holidays. Ho, ho, ho, bah humbug. The shelves are bare, and you can get your must-have pretty thing some time next year. If you’re lucky. Let’s start with the delayed AirPods, which went on sale online last week. They arrived in stores on Monday, and whoosh were gone before the waiting line ended. My local shop had about 30 pairs. If you want them, first available retail pickup date is—cough, cough—February 8th. That is 2017. I had to confirm not 2018, because you never know with these dumbfounding delays. Straight-to-ship orders move your way in six weeks. Donald Trump will be president sooner!

Perhaps you’re pining for one of those pricey MacBook Pros—you know, the ones with Touch Bar that no sane person knows what to do with. Apple will miss Christmas, but you can still beat Martin Luther King’s birthday, with orders made today delivering sometime between January 4-10 or available for in-store pickup on the tenth. God Bless America and Made in China! 

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Apple Store Then and Now

Fifteen years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. I was there, covering the event for CNET News. Four days earlier, then CEO Steve Jobs briefed journalists—bloggers, bwahaha, no—across the way at upper-scale Tysons Galleria. Most of us thought his scheme was kind of nuts, as did analysts, and news stories reflected the sentiment. Recession gripped the country and rival Gateway was in process of shuttering more than 400 retail shops. Timing was madness.

But companies that take big risks during economic downturns are most likely to reap rewards later. Retail would be Apple’s third walk across the tightrope during 2001. The others: iTunes (January); OS X (March); iPod (October). I’ve said before that these four are foundation for all the company’s successes that followed, including iPhone. But 15 years ago, battling the Wintel duopoly with less than 2 percent global PC market share, Jobs figuratively walked a tightrope across the Grand Canyon carrying original Macintoshes in each arm. 

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Microsoft Makes ‘Peace’ with Apple

Advertising rarely gets as good this! Microsoft sets the mood for the season in a new spot where its New York store staffers serenade Apple specialists for “peace on Earth”. A children’s choir joins the caroling, creating a classic! This is award-winning advertising in the making. Filming at night adds terrific ambiance, topped off with Apple 5th Avenue Store employees embracing their Microsoft retail rivals.

If Microsoft is the British Empire, then Apple is the American era. Oftentimes, the mighty are arrogant and condensing about their dominance, and it’s rare that they sue rivals for peace—from a position of dominance. The humbled fallen must adopt new tactics in the New World order. For Microsoft, that means cooperation. If nothing else, the commercial is a metaphor for the new Microsoft. 

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Steve Jobs Who?

I shouldn’t be surprised, but…While in Apple Store the other day making a purchase, I chatted with the staffer helping me about the retail shop’s legacy. I don’t remember what influenced me to mention being at the original store’s opening in May 2001, which I covered for CNET News. “In Virginia?” She asked. I affirmed, Tysons Corner. “I have a picture”.

After which I fumbled like an old fart bringing up the image above from Flickr on my phone. She politely suggested the app, which wasn’t installed, as I clumsily used the browser. When I finally got the image on screen she asked, with some giddiness: “Is that Tim Cook?” Not cofounder Steve Jobs, who sits next to Apple’s current CEO. 

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Anyone Calling This Article Clickbait Doesn’t Get It

In December 2014, I cajoled: “Writers, Own Your Content!” All my work-written blogs—thousands of posts—between mid-2003 and April 2009 are gone. The companies shut down the sites (because of acquisition and restructuring). Now, to prevent future deletion calamity, everything I want to preserve cross-posts here, as is the case with yesterday’s “Whatever Apple Was, It Isn’t Anymore“, which appears on BetaNews as “Apple’s core is rotting“.

Unsurprisingly, the BN version generated more reader reaction—119 comments as I write. You can consider the post as example of what I referred to two days ago when answering question: “Where are the Comments?” Most of the reaction to my stories takes place elsewhere. As such, I sometimes feel need to transplant some of the interaction here, as I did four months ago with post “Who’s the Troll Here — This Dude or Me?” I do so again, today.