Category: Aspiration

Living by Joe WilcoxDec 28, 20056:29 am

Matchmaking Marketing

I am fascinated by marketing and how it is filtered through culture. This morning, I clicked through to a news story from Express India, for which RSS feed I subscribe. A banner ad for Indian matrimonial site Shaadi.com piqued my interest, because of its emphasis on matchmaking. There are similar services in the U.S., but they—even match.com—focus on dating or personal ads.

Shaadi.com’s marketing pitch is about finding the right match, utilizing the company’s eMatchmaker technology. The service’s focus isn’t about dating, but I would be shocked if the technology turned out to be dramatically different from other “singles” services.

Living by Joe WilcoxDec 26, 20055:35 pm

Global Village

As a Cusper, I share some Baby Boomer values, although I shun most of them. However, I am drawn to some of the Boomer idealism, granted with pragmatic bent. And I’m still pretty idealistic, even in my, uh hum, forties.

The World Wide Web appealed to me because of my idealism, and the belief that the vast communications network would empower the masses.

Aspiration by Joe WilcoxDec 24, 20057:41 pm

The Christmas I Couldn’t Forget

When I was in fourth grade, my parents both had jobs—a novelty in Northern Maine during the late 1960s but start of a national trend. Dad worked as a supervisor at the food processing plant and mom was night manager at a local hotel/motel. Financially, those were good years, when both my parents generated income. My mother would later lose her position, after the elegant facility burned down under mysterious circumstances. But that’s another story.

Christmas Eve, when my three younger sisters and I could open one present, I hardly could contain my want. Actually, I couldn’t contain it. My parents had gone out to food shop, preparation for feast as part of a spectacularly planned Christmas Day. They could afford to spend more on us that year than ever. Quite excited were they to give to their kids.

Living by Joe WilcoxDec 2, 20058:07 pm

The Right Choice

My wife hauls me off to church every Sunday (and that’s not a bad thing). I teach Sunday school, which gets me out of the service. But last week, older kids organized a scavenger hunt for fourth through sixth graders (I teach the middleschoolers), so I had opportunity to sit in the service. Lucky, too.

The pastor announced she would step down at the end of December. After two-and-a-half years, she felt it was time to make room for new blood and a new way of doing things. I thought: “This is how it’s supposed to be”.

Aspiration by Joe WilcoxNov 22, 20057:40 pm

My Favorite Poem

Ladies, please substitute woman where appropriate.

I’m sure Rudyard wouldn’t mind.

Living by Joe WilcoxNov 20, 20056:29 am

Why Be a Statistic?

For no particular reason, I looked at the Weddings page in today’s New York Times and all the happy faces there. Then I wondered how many of these marriages, sadly, would eventually end in bitter divorce. According to the National Center for Health Statistics, the divorce rate is about half the marriage rate per 1,000 people.

As a teen, I read the humorous, sci-fi parody, Where Were You Last Pluterday?, by Paul Van Herck. For the main character, marriage was easy. But divorce was a complicated and expensive affair—and he had good reason!

Critters by Joe WilcoxNov 13, 20053:04 pm

Mittens and Shoes

This afternoon, on what turned out to be an uncharacteristically summer-like day, I walked toward the veterinarian’s office to see if Mittens the stray survived her fender bender. Turns out the real bender—chug-alug-lug—was the man who first came to our door about the car-struck cat. He walked back from the direction of the vet’s, in socks. No shoes! Sure the day was warm, but not for going down the street in socks.

Turns out he drank up overnight and someone stole his shoes and jacket, or so he claimed, during a blackout. “Could you help me out?” he pleaded. I felt somewhat entangled because of yesterday’s goodwill with the cat. The guy said he couldn’t go back to his “woman” without shoes. I decided to be generous, and gave him a good pair that I don’t wear anymore. He took the shoes and disappeared. I had my misgivings, because sometimes some people take advantage of generosity.

Critters by Joe WilcoxNov 12, 20052:38 pm

Mittens

Some days, people give me hope. About an hour ago, my wife rapped on my office door—sliding glass that goes from the basement into the backyard—and said, “Come here. There’s something I’ve got to show you”. Her body language suggested more, so I responded to the urgency.

A car had hit one of several feral cats that maraud the neighborhood. I had chased this animal, grey with white paws (mittens), out of the backyard whenever it stalked the wild squirrels. Now, the animal lay prone in the street, panting and meowing.

Apple by Joe WilcoxSep 17, 20059:21 pm

Design Matters

Last night, during an IM conversation with Nate Mook (of Betanews fame), he broached the topic of smiles, saying Apple’s little iPod nano makes people smile. It’s just so damn cute. So are babies, for that matter, and they make people smile, too. Coocheecoo!

Living by Joe WilcoxMar 8, 20043:27 pm

The Odds on God’s Existence

A story in today’s Guardian says the odds favor God’s existence. The three writers cite work by Dr. Stephen Unwin, who used a 200-year-old formula used to “work out the likelihood of events” to determine with […]