As explained yesterday, major anniversaries are coming, or recently passed, for a number of the cloud services that I have long subscribed to. For example, X, formerly Twitter, reached 20 years on Christmas day. Yeah, I registered in 2005. YouTube will be two decades on July 20. Then there is Facebook—around October 1.
I don’t love Facebook. The user interface is needlessly complicated, which must mean that’s by choice. For one, co-founder Mark Zuckerberg is a socially handicapped geek, and he designed a social network that defines how people interact online? Seriously? For another, the company’s profit-driven business model is all about time online—how long can somebody stay engaged and exposed to advertising. Deliberate design helps achieve that objective, by making people click, click, click.