Category: Media

Apple by Joe Wilcox
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Will Taylor Swift’s Apple Admonishment Strike a Chord?

“This is not about me”, singer Taylor Swift writes in a Tumblr post that is viral news everywhere today. She explains why her newest album, “1989”, will not be available on Apple Music when the service starts on June 30.

“This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field—but will not get paid for a quarter of a year’s worth of plays on his or her songs”. 

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Responsibility by Joe Wilcox
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Is It Perspective or Deception?

Yesterday, I started a discussion with a BetaNews commenter identified only as John. He responded to a story I posted here as “Apple Music Takes from Artists to Give to Subscribers“, which at BN followed another appearing on my site as “Apple Music Will Surely Succeed“. The cross-posting with different headline and art keeps with my December 2014 advice: “Writers, Own Your Content!” Comments funnel to BN, which is good for audience building there.

The commenter first accuses me of being a troll and then, based on my response, of being deceitful because of my writing style. You be the judge. I see the exchange as being hugely relevant to what should be good online journalism, and it may reflect two different and (hopefully) valid perspectives—reporter’s and reader’s—about what that should be. 

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Apple by Joe Wilcox
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Apple Music Takes from Artists to Give to Subscribers

For a company that generates more profits than any other ($18 billion during fiscal first quarter 2015), sits on a cash horde of nearly $200 billion, and has the gall to charge $150 for a watchband, stinginess is an unbecoming trait. Scratch that. Greediness. Putting profits before people, particularly devoted customers, when corporate advertising is all about how they matter more, is simply stupid public relations. In business, perception is everything.

So Apple’s reported decision to give away music for three months, without compensating artists, is cheapskates behavior that demands criticism, particularly about a company claiming that music means so much. Speaking to developers last week, CEO Tim Cook: “We love music, and music is such an important part of our lives and our culture”. Oh yeah? If it’s so important, why diminish its value? To zero. “We’ve had a long relationship with music at Apple”. For how much longer without artists’ cooperation? You don’t own the content, Mr. Cook. 

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Apple by Joe Wilcox
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Apple Music Will Surely Succeed

Seven days ago, CEO of the most valuable, publicly-traded technology company on the planet unveiled a potentially category-changing online streaming service. In 15 more, you will be able to subscribe—three months for free. Pundits wave the Spotify flag and spit out diatribes of disgust, much as they did when Apple launched iPhone eight years ago or iPad in 2010. Wrong again is their destiny. Will they ever learn?

Many of the doomsayers forget, or maybe just ignore, the fruit-logo company’s success disrupting category after category. They also start out from a misguided premise: That Apple is a latecomer who cannot catch up with competitors like Spotify. How ridiculous. iTunes debuted in January 2001, iPod nine months later, and iTunes Music Store in April 2003. By longevity and reach, which includes exclusives (like The Beatles) and large catalog, Apple is the status quo. On June 30, the giant awakes, and the smidgens shake as it walks. 

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