Category: Apple

Apple by Joe WilcoxJul 2, 201510:39 pm

13-inch MacBook Pro with Retina Display (Early 2015) Review

Reviewing most any MacBook Pro is a pointless exercise, because this year’s model isn’t much different from the previous—or the one before. That’s why I typically buy refurbished rather than new. But I broke with that practice last month, after a sudden electrical calamity laid my wife’s laptop to rest. Fried and died it is. With Apple releasing new versions of iOS and OS X and launching a streaming music service, a summer sojourn seemed opportune. I lent my beloved the Chromebook Pixel LS and purchased a new MBP. She will never give up the Google laptop, BTW.

I wouldn’t call myself super satisfied with MacBook Pro, which feels slower than the last one used, which packed 2.6GHz Core i5 processor, 8GB RAM, and 512GB SSD. Current: 2.7GHz Core i5, 8GB RAM, 256GB SSD. The 2015 model has newer-gen Intel chip compared to the 2013 refurb. Could the difference be speedier storage? Perhaps it’s subjective recall, coming from the Pixel, which feels fast, with its 2.4GHz i7 microprocessor and 16GB memory. I have long asserted that Google’s target market is the MacBook Pro buyer, and that’s a recurrent theme you’ll find if reading further.

Society by Joe WilcoxJun 29, 20153:15 pm

Why iPhone Matters

Happy Birthday! iPhone is 8 years-old today. Oh my, it seems so much longer because so much has changed. Think back. Eight years ago, there was no Android. YouTube was but 18 months available to the public, and Facebook or Twitter only about a year. There was no market for tablets, or smartwatches.

The iPhone marks everything right about the Steve Jobs era of risk-taking design. More changes: He is gone from this world and some of that other-worldly innovation with him. In 2007, the smartphone was a decade-old slow seller that few people owned. Now it’s everywhere! Apple deserves credit for the transformation, whether or not anyone wants to give it.

Apple by Joe WilcoxJun 25, 201512:43 pm

Apple Watch (Stainless Steel) vs Sport (Aluminum)

After spending 7 days with Apple Watch Sport—and largely enjoying it—time comes to test the next pricier model. When trying to compare the two, I find very little useful from Internet searches. So a primer is in order for other folks also wondering: Which one is right for me? Ultimately, the best answer will come from going into an Apple Store (if there is one nearby) and putting the timepieces on your wrist.

Last week, I compared Android Wear and Apple Watch platforms, starting from the different design ethics behind them. Obviously, timepieces from the bitten-fruit logo company are more alike, with the main differences being materials, pricing, and target customers. Interestingly, the combinations offer subtle changes in benefits that will matter much to some shoppers. Henceforth, I will refer to the devices as Sport, for the aluminum model, and Apple Watch for the stainless steel sibling.

Apple by Joe WilcoxJun 22, 201511:30 am

Apple Music backs off ‘play for no-pay’ plan that would withhold artist royalties

Now that Apple plans to compensate artists for the first three months of music streaming, it’s time to ask: Were the whiners grandstanding or sincere? The question mainly is meant for Taylor Swift, whose Father’s Day Tumblr post seems to have brought, eh, swift response to the—what I call—”play for no-pay” plan.

The company unveiled Apple Music during the World Wide Developer Conference on June 8. The streaming service will be free to subscribers for the first three months, with Apple initially choosing not to make royalty payments to artists. I condemned the ridiculous strategy last week. The company sits on a nearly $200 billion cash horde, and content creators are among its most loyal customers. Stiffing them makes no sense from several different perspectives, with good public relations being one and expressing thanks to artist customers being another.

Apple by Joe WilcoxJun 22, 20159:00 am

Android Wear vs Apple Watch

Last week, I had opportunity to use Apple Watch, making it third of the modern smart variety that I have experienced (the others being LG Urbane and Moto 360). The differences between the platforms are quite startling and worth highlighting. They begin with diverging design ethics derived from the fruit-logo company’s app-centric heritage and Google’s place in the cloud.

For people who use either Android handset or iPhone, existing device really determines what watch platform you choose, if any—that is for now. Down the path you go. But where it leads is somewhere else, not the same destination. One platform is more responsive to you in varying contextual situations. The other requires more direct interaction, but gives other benefits.

Apple by Joe WilcoxJun 21, 20155:21 pm

Will Taylor Swift’s Apple Admonishment Strike a Chord?

“This is not about me”, singer Taylor Swift writes in a Tumblr post that is viral news everywhere today. She explains why her newest album, “1989”, will not be available on Apple Music when the service starts on June 30.

“This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field—but will not get paid for a quarter of a year’s worth of plays on his or her songs”.

Apple by Joe WilcoxJun 21, 20159:49 am

Steve Jobs Who?

I shouldn’t be surprised, but…While in Apple Store the other day making a purchase, I chatted with the staffer helping me about the retail shop’s legacy. I don’t remember what influenced me to mention being at the original store’s opening in May 2001, which I covered for CNET News. “In Virginia?” She asked. I affirmed, Tysons Corner. “I have a picture”.

After which I fumbled like an old fart bringing up the image above from Flickr on my phone. She politely suggested the app, which wasn’t installed, as I clumsily used the browser. When I finally got the image on screen she asked, with some giddiness: “Is that Tim Cook?” Not cofounder Steve Jobs, who sits next to Apple’s current CEO.

Apple by Joe WilcoxJun 19, 20153:30 pm

Apple Music Takes from Artists to Give to Subscribers

For a company that generates more profits than any other ($18 billion during fiscal first quarter 2015), sits on a cash horde of nearly $200 billion, and has the gall to charge $150 for a watchband, stinginess is an unbecoming trait. Scratch that. Greediness. Putting profits before people, particularly devoted customers, when corporate advertising is all about how they matter more, is simply stupid public relations. In business, perception is everything.

So Apple’s reported decision to give away music for three months, without compensating artists, is cheapskates behavior that demands criticism, particularly about a company claiming that music means so much. Speaking to developers last week, CEO Tim Cook: “We love music, and music is such an important part of our lives and our culture”. Oh yeah? If it’s so important, why diminish its value? To zero. “We’ve had a long relationship with music at Apple”. For how much longer without artists’ cooperation? You don’t own the content, Mr. Cook.

Living by Joe WilcoxJun 16, 20159:55 pm

My Summer Sojourn: OS X 10.11, OS 9

Due to a rather startling accident, my wife’s laptop is no longer among the electrically living. She will use my beloved Chromebook Pixel LS for a few months, while I step back into the Apple lifestyle to test El Capitan and iOS 9. Eight days after Apple released developer previews, I finally am getting around to installing them, on 13-inch MacBook Pro and iPad Air 2. Whoa, I dunno about the new font!

The Mac is a new purchase. Our cameras and computers are all insured, and late last week I filed the second claim in more than a dozen years (the first replaced a hard drive, for $250, after my daughter dropped her aluminum MacBook during finals week two years ago). I grudgingly picked the 2.7GHz Core i5 MacBook Pro with Retina Display, 8GB RAM, and 256GB SSD.

Apple by Joe WilcoxJun 15, 201510:15 pm

Apple Music Will Surely Succeed

Seven days ago, CEO of the most valuable, publicly-traded technology company on the planet unveiled a potentially category-changing online streaming service. In 15 more, you will be able to subscribe—three months for free. Pundits wave the Spotify flag and spit out diatribes of disgust, much as they did when Apple launched iPhone eight years ago or iPad in 2010. Wrong again is their destiny. Will they ever learn?

Many of the doomsayers forget, or maybe just ignore, the fruit-logo company’s success disrupting category after category. They also start out from a misguided premise: That Apple is a latecomer who cannot catch up with competitors like Spotify. How ridiculous. iTunes debuted in January 2001, iPod nine months later, and iTunes Music Store in April 2003. By longevity and reach, which includes exclusives (like The Beatles) and large catalog, Apple is the status quo. On June 30, the giant awakes, and the smidgens shake as it walks.

Apple by Joe WilcoxJun 11, 201511:00 pm

WWDC 2015: My Story in Tweets

As the week closes, I reflect on Apple’s World Wide Developer Conference, which commenced on June 8, 2015. I watched the keynote on Apple TV and live-tweeted from my comfy couch. Fittingly from Chromebook Pixel LS.

I find iOS 9 interesting enough to test. Today, I signed up for an Apple Developer account; my old one expired years ago. The process took a phone call, because Apple claimed my bank declined to pay. How strange. So I tried another card. Then a third. Hey, my accounts are good! I called the bitten-fruit for assistance, and someone senior in developer support manually processed the $99 fee, because of the glitch. How fraked is that?

Apple by Joe WilcoxJun 11, 201512:30 am

Siri Says: ‘Google is Big Brother’

I have some advice for the European Union Competition Commission: Lay off. You don’t need to reign in the Google monopoly. Apple will correct the market around search and mobile. That’s one of two related takeaways from Monday’s WWDC 2015 keynote. iOS 9 and OS X El Capitan up Apple’s push into search and proactively-delivered information in big ways. That is if delivery is as good as the company promises.

The other takeaway harkens back to what I told you last week about Tim Cook’s piracy rant against unnamed Facebook and Google alongside the friggin U.S. government—plural if thinking beyond the Feds: It’s BS marketing. Apple prepares a major competitive assault against Big G, hitting where damage can be severe: Perception and profits. I cannot overstate Google’s vulnerability, which ironically is where the search and information giant exploited Microsoft during this Century.