I should write a long missive about Apple Store’s 20th anniversary. But my essay from five years ago today serves up the core information. Please read that one for my reflection on the grand opening and what then CEO Steve Jobs meant the retail operation to be and what it actually became.
More significant than being a singular event, Apple Store’s opening represented one of four risks taken in 2001 by the fruit-logo company during a devastating recession. While competitors massively pulled back, such as Gateway shuttering stores, Apple made investments that culminated in release of the first iPhone six years later. Besides retail: iTunes (January); Mac OS X (March); iPod (October). From them evolved the logistics and manufacturing infrastructure, research and development, sales, services, and software that culminated in the smartphone that transformed Apple from a struggling PC company into a tech titan.