Today is my first-year anniversary subscribing to Tidal, which relaunched April 1, 2015, under new ownership of Jay Z. I love and loathe the music streaming service, which I cancelled at least five times and always renewed—typically before the billing cycle ticked over. But checking archived emails, I see that my sub completely expired thrice but not since July.
Gotta ask: What fool starts a business on April Fools, and what does the day foreshadow; if anything? Apple did it, 40 years ago today. Many commentators have called Jay Z the fool for buying Tidal, which competes against established players like Spotify and newcomer Apple Music. The service claimed to have 540,000 subscribers when acquired last year. This week, Tidal revealed globally there are now 3 million subscribers. Someone correct my math—456 percent increase, right? If Jay Z’s the fool, gimme some of that foolishness.