Category: Tech

Gear by Joe WilcoxMar 1, 20153:49 pm

Say, HTC, Social Matters More Than Gadget Reviews

Some advice for HTC and other mobile device makers: You need to adapt your PR strategy to the modern web. Seeding devices to so-called professional reviewers is a lose-lose strategy. There you should take cues from Motorola, which marketing strategy, while by no means perfect, depends more on the many rather than the few.

Today, as expected, the HTC One M9 launched on Mobile World Congress Day 0. I am struck by two early reviews, which couldn’t be more different in their assessment—and one surely is quite damaging to perceptions about the smartphone: “HTC One M9 hands-on: Improved craftsmanship, camera, and HTC Sense are compelling” by Matthew Miller for ZDNet and “HTC’s One M9 is the world’s most beautiful disappointment” by Vlad Savov for The Verge. Matt had the device for a day and Vlad for a week. Neither narrative is ideal for HTC, although ZDNet’s is closer to identifying benefits that matter, as opposed to The Verge highlighting features that aren’t.

Web by Joe WilcoxFeb 25, 20156:09 pm

I Am On The WWW for Far Too Long

I just took PewResearch Center’s Web IQ Test, answering all 12 questions correctly. The result puts me in the 1 percent. Hehe, it’s not exactly the wealthiest, nor the smartest, group. But two decades of […]

Apple by Joe WilcoxFeb 24, 201511:04 am

The Measure of Chromebook’s Success

Last year, I disputed ridiculous assertions, based on widely misquoted NPD data, that 2014 would be “year of the Chromebook”. It wasn’t. But that designation does belong to 2015—at least in the United States. Measures: Number of new models; adoption by K-12 schools; and overall sales, which are surprisingly strong. Read carefully the next paragraph.

Through U.S. commercial channels and retail, Chromebooks accounted for 14 percent of laptop sales last year, according to NPD, which released data at my request. That’s up from 8 percent in 2013. Commercial channels, largely to educational institutions, accounted for about two-thirds of 2014 Chromebook sold. Year over year, sales soared by 85 percent, and the trajectory continues to climb.

Gear by Joe WilcoxFeb 19, 20158:30 am

Which Streaming Stick? Chromecast, Fire TV, or Roku?

Mea culpa. I promised this comparison for Holiday 2014, and here it’s February next. The time between allowed for valuable cord-cutting experiment that will matter to some of you reading this review. The Wilcox household now streams Encore, HBO, Starz, and Showtime—via Cox Flex Watch—and the addition affects our choice of streaming stick; perhaps yours, too.

Google opened up the category with $35 Chromecast in July 2013, and the device gets better with age. Roku Streaming Stick, at $49.99, is priciest choice, while Amazon Fire TV Stick is the $39 in-betweener. Briefly, before deep diving, Chromecast is easiest to use and offers more commercial programming support. Roku delivers broadest streaming channel selection. Fire TV fits tightly into the broader Amazon Prime ecosystem, while offering satisfying, but incomplete, content options compared to either of the other devices.

Apple by Joe WilcoxFeb 16, 201512:45 pm

The Smartwatch isn’t a Dumb Idea

Over the holiday weekend, I started using the Moto 360, which user experience is way better than anticipated. (My old watch is left in the photo.) For all the nutcases calling Apple Watch innovative and revolutionary—without there even being a device for them to test—Android Wear is, ah, timely. Google gives great utility that will be difficult for the fruit-logo company to match. Reasons are simple: Context, search, sync, UI design, and Google Now.

I resisted the smartwatch concept for having been there before. Few of the gadget geeks gushing about wearables are old enough to remember Microsoft SPOT. Mid-last decade, the company partnered with real watchmakers (Fossil, Suunto, and Swatch); the devices were as much jewelry as functional timepieces; FM radio delivered appointments, news, weather, and other alerts independent of cell phones; and battery life lasted three days or more (which wasn’t enough). By these measures, SPOT watches were so much more and still failed. Hence, these are reasons why in past analyses I called the decade-later attempt dumb. But I was wrong.

Apple by Joe WilcoxFeb 11, 20155:20 pm

Today’s Brutal Bias Assault Against Android Wear is Shameful

Oh my. Canalys reports half-year 2014 Android Wear smartwatch shipments of 720,000 units, and the Apple-loving free press categorizes the number failure. Meanwhile, the analyst firm boasts that “All eyes are now on Apple, which will reveal further details about the Apple Watch prior to its release in April”. Not mine. Are yours?

Over at Wall Street Journal, Rolfe Winkler begins his hatchet piece with: “It’s been a slow start for Google’s smartwatches”. The search and information giant doesn’t sell any of the devices, developing the underlying platform. Nitpicking aside, he ridiculously writes: “Apple sold roughly 114 million iPhones over the same period. That means Apple sold almost as many iPhones each day as makers of Android smartwaches sold over the six months”. Oh yeah? That comparison matters how?

Google by Joe WilcoxFeb 10, 20159:55 pm

There’s Something You Should Know About Google

In 2004, at JupiterResearch’s defunct Microsoft Monitor blog, I took a contrary view about Google, by asserting that it is not a search company. “Search is a means to an end, and information is that end. Google monetizes the information through search and contextual advertising”. That Google is all about information should be obvious enough now, although perhaps not to many people outside the company 11 years ago.

In a post four days ago, but only seen by poor pitiful me this morning, Washington Post reporter Brian Fung rightly explains why Google will “win” with its push into telecommunications. He writes: “What made Google one of the world’s five biggest companies? Data…If Google forges into the wireless space, the search giant wouldn’t just be another alternative to Verizon and AT&T. It would control a vertical slice of this universe in a way that no other company does”. Yep. The information giant’s interest in wired and wireless information share the same destination.

Apple by Joe WilcoxFeb 7, 201512:14 pm

iPhone, Android, and the Need to Belong

Outside Apple Store, people excitedly line up to buy iPhone 6. The crowd is remarkably eclectic. Tattoos here. Mohawk there. Someone wearing a prim business suit chats with a burly biker wearing sleeveless T-Shirt. Everyone’s clothes beam bright, vibrant colors. Loud laughter and uproarious chatter is everywhere. This is one happy group of buyers.

The store’s doors exit onto a green pasture of sheep. Each wears a chain around its neck, with iPhone 6 attached. Cow bells appear on the screens, and clanging sounds against the chirping of birds. One animal looks up: “Baaaaaaa!” Then another, and another. An announcer asks: “Do you really want to be an iSheep?” Then the Android logo and robot flash across the screen.

That’s the kind of TV commercial Google and/or its manufacturing partners need to air now that in the United States iPhone market share nudges ahead of Android handsets (fourth quarter 2014, according to Kantar Worldpanel Comtech). Such circumstance was unfathomable 12 months ago. What happens in the four quarters ahead depends much on who wins the mindshare wars. I got to admit: Apple’s lead is momentous.

Apple by Joe WilcoxFeb 6, 20157:06 pm

Anyone Calling This Article Clickbait Doesn’t Get It

In December 2014, I cajoled: “Writers, Own Your Content!” All my work-written blogs—thousands of posts—between mid-2003 and April 2009 are gone. The companies shut down the sites (because of acquisition and restructuring). Now, to prevent future deletion calamity, everything I want to preserve cross-posts here, as is the case with yesterday’s “Whatever Apple Was, It Isn’t Anymore“, which appears on BetaNews as “Apple’s core is rotting“.

Unsurprisingly, the BN version generated more reader reaction—119 comments as I write. You can consider the post as example of what I referred to two days ago when answering question: “Where are the Comments?” Most of the reaction to my stories takes place elsewhere. As such, I sometimes feel need to transplant some of the interaction here, as I did four months ago with post “Who’s the Troll Here — This Dude or Me?” I do so again, today.

Apple by Joe WilcoxFeb 5, 20159:55 am

Whatever Apple Was, It Isn’t Anymore

I should read Harvard Business Review more often. There, Juan Pablo Vazquez Sampere offers insightful and fresh perspective in post: “We Shouldn’t Be Dazzled by Apple’s Earnings Report“. Of course, I would agree, having written something similar in past BetaNews posts. Point is the same, just the context changed. I lack his prestige and venue, and that’s okay. The observations we both make aren’t rocket science, or shouldn’t be.

Simply stated: Atop the pinnacle of success, Apple stands at the precipice of failure. The scrappy innovator is gone, replaced by the, ah, Establishment cofounder Steve Jobs and his renegades challenged with years of guerrilla tactics. Apple has in this decade achieved huge success. But managing success is challenging, if your business model is innovation. The two objectives often work cross-purposes.

Web by Joe WilcoxFeb 4, 201510:45 am

Where are the Comments?

Websites without comments feel barren, like there are no visitors or no one is home. Reader reaction makes a site feel lively, and it generates energy—desire to participate. More importantly, comments can extend the storytelling. But as you survey my site, most posts stand solitary, creating, perhaps, impression that no one reads them. So why should you?

For numerous reasons—among them my putting priority on social networks during 2011-14—interaction is so seemingly limited. Engagement takes place, but mostly on social networks like Google+ where I have audience and where links to posts from here also appear. Readers engage where they share community, so the majority of interaction is elsewhere. I could flush out more commenting here by using Disqus, which spreads community across many thousands of sites. The choice to stick with WordPress’ system is quite deliberate.

Apple by Joe WilcoxFeb 2, 201510:52 am

Nexus 6 delights the Ears

Compressed audio gives up so much, I am surprised by the fidelity Nexus 6 gives back. Shocked is better word. I ordered the smartphone from T-Mobile on January 21 and received it the following day. As I will explain in my forthcoming review—tentatively planned as an “I love you” post on BetaNews (and here), Nexus 6 is amazing. I haven’t enjoyed using a handset this much in years. The overall user experience is spectacular.

My audio expectations were modest, when first connecting my Grado Labs Rs1e headphones and streaming from Google Music. Soundstage and detail exceed streaming from iTunes to iPhone 6, or—I do not lie—listening to music stored on MacBook Pro SSD. The differences in detail are shockingly apparent. On all three devices, graphic equalizer is not enabled.