Tag: Apple

Living by Joe WilcoxJun 16, 20159:55 pm

My Summer Sojourn: OS X 10.11, OS 9

Due to a rather startling accident, my wife’s laptop is no longer among the electrically living. She will use my beloved Chromebook Pixel LS for a few months, while I step back into the Apple lifestyle to test El Capitan and iOS 9. Eight days after Apple released developer previews, I finally am getting around to installing them, on 13-inch MacBook Pro and iPad Air 2. Whoa, I dunno about the new font!

The Mac is a new purchase. Our cameras and computers are all insured, and late last week I filed the second claim in more than a dozen years (the first replaced a hard drive, for $250, after my daughter dropped her aluminum MacBook during finals week two years ago). I grudgingly picked the 2.7GHz Core i5 MacBook Pro with Retina Display, 8GB RAM, and 256GB SSD.

Apple by Joe WilcoxJun 15, 201510:15 pm

Apple Music Will Surely Succeed

Seven days ago, CEO of the most valuable, publicly-traded technology company on the planet unveiled a potentially category-changing online streaming service. In 15 more, you will be able to subscribe—three months for free. Pundits wave the Spotify flag and spit out diatribes of disgust, much as they did when Apple launched iPhone eight years ago or iPad in 2010. Wrong again is their destiny. Will they ever learn?

Many of the doomsayers forget, or maybe just ignore, the fruit-logo company’s success disrupting category after category. They also start out from a misguided premise: That Apple is a latecomer who cannot catch up with competitors like Spotify. How ridiculous. iTunes debuted in January 2001, iPod nine months later, and iTunes Music Store in April 2003. By longevity and reach, which includes exclusives (like The Beatles) and large catalog, Apple is the status quo. On June 30, the giant awakes, and the smidgens shake as it walks.

Apple by Joe WilcoxJun 11, 201511:00 pm

WWDC 2015: My Story in Tweets

As the week closes, I reflect on Apple’s World Wide Developer Conference, which commenced on June 8, 2015. I watched the keynote on Apple TV and live-tweeted from my comfy couch. Fittingly from Chromebook Pixel LS.

I find iOS 9 interesting enough to test. Today, I signed up for an Apple Developer account; my old one expired years ago. The process took a phone call, because Apple claimed my bank declined to pay. How strange. So I tried another card. Then a third. Hey, my accounts are good! I called the bitten-fruit for assistance, and someone senior in developer support manually processed the $99 fee, because of the glitch. How fraked is that?

Apple by Joe WilcoxJun 11, 201512:30 am

Siri Says: ‘Google is Big Brother’

I have some advice for the European Union Competition Commission: Lay off. You don’t need to reign in the Google monopoly. Apple will correct the market around search and mobile. That’s one of two related takeaways from Monday’s WWDC 2015 keynote. iOS 9 and OS X El Capitan up Apple’s push into search and proactively-delivered information in big ways. That is if delivery is as good as the company promises.

The other takeaway harkens back to what I told you last week about Tim Cook’s piracy rant against unnamed Facebook and Google alongside the friggin U.S. government—plural if thinking beyond the Feds: It’s BS marketing. Apple prepares a major competitive assault against Big G, hitting where damage can be severe: Perception and profits. I cannot overstate Google’s vulnerability, which ironically is where the search and information giant exploited Microsoft during this Century.

Apple by Joe WilcoxJun 7, 20159:00 pm

Apple Harvests its Logo

If Apple’s streaming music service launches tomorrow at WWDC and is branded with the company’s name/logo, look for broad naming changes ahead. My guess, and it’s only that: the lower-case letter before products like iMac or iPhone will disappear; over time. Under CEO Tim Cook, the branding strategy differs from Steve Jobs. That’s sensible considering where the company is today compared to 1998 when the cofounder introduced iMac.

Apple Watch foreshadows the new nomenclature. Contrary to months of iWatch rumors before launch, the device is identified by sound as Apple Watch, but what you see is the company’s logo, which is one of the most recognizable brand icons ever created. If Apple Music turns out to be more than just streaming, but the replacement for or displacement of iTunes, consider that as sign of future naming conventions to come. If I am mistaken—well, Apple should do what I predict.

Apple by Joe WilcoxJun 4, 201512:15 am

Apple’s Moral Marketing Charade

Nine years ago, a NPR interviewer asked me about Google and other U.S. companies censoring search results in China. The question was one of morality—to which I gave an answer she didn’t expect. That response, or my recollection of it, is appropriate for rather ridiculous and self-serving statements that Apple CEO Tim Cook reportedly made three days ago.

“We believe that people have a fundamental right to privacy”, Tim Cook said, Matthew Panzarino reports for TechCrunch. “The American people demand it, the constitution demands it, morality demands it”. Oh? What is moral? The answer I gave NPR in 2006 applies: There is no moral high ground in business. The high ground is quagmire, because all public companies—Apple surely among them—share a single, moral objective: Make profits for stockholders. Plain, pure, and simple.

Apple by Joe WilcoxMay 19, 20158:06 pm

Whatever the Future, a Bigger Screen in Your Pocket isn’t It

I love my Nexus 6. This morning, while waking to the rush of caffeine from steaming coffee, I read headlines on the device. “I’m Phed Up With Phablets: They’re too big to prevail” caught my attention. The short commentary, by Brian Rubin for ReadWrite, rails against the bigger-is-better-smartphone trend. Screen on my cellular is massive: 6 inches, and I forever promised myself to never use a phone so large—until I did and converted. Much as I enjoy using the N6, for which I can still manage many operations one-handed, smaller would be my preference. Perhaps yours, too.

Big isn’t necessarily better and reverses a longstanding trend in the other direction. Does no one recall when using a smaller phone was chic? Consider the StarTAC, which was a huge hit for Motorola going into the late 1990s. I remember when seemingly everyone used one of the diminutive cell phones. Smaller was better—and if there was real innovation in mobile device design shrinking size would be again.

Apple by Joe WilcoxApr 27, 20158:10 pm

Apple Fiscal Q2 2015 Snapshot

If there be ghosts, Tim Cook should expect sleepless nights ahead. Surely Steve Jobs can’t stand to be so overshadowed by his successor, who takes Apple where the cofounder couldn’t: Massive earnings and margins. Today, after the closing bell, the company reported yet another ridiculously blow-out quarter, largely lifted by iPhone. If the smartphone market ever collapses, Apple Armageddon will follow. In the present, momentum is unstoppable.

Some perspective: Apple’s net income was more than two-and-half times Microsoft’s during the same time period (calendar Q1 2015)—and 3.8 times that of Google. To reiterate, those comparisons are put-in-the-bank profits, not revenues. By the numbers: $58 billion in sales, $13.6 net income, and $2.33 earnings per share. Wall Street consensus was $56 billion revenue and $2.16 EPS. Year over year, revenue rose 26.6 percent and net sales by 33 percent.

Apple by Joe WilcoxApr 27, 20157:10 pm

Shattered Dreams: When Apple Watch Falls From the Wrist

Saturday afternoon, new Apple Watch owner Ken Lecomte posted a frightening photo to Google+: His device with shattered screen. The spider-spray pattern is eerily familiar—one seen so many times—like an iPhone clumsily dropped to floor or pavement. The fruit-logo company boasts about the gadget being a wrist computer, but should it be as easily breakable as the other that customers carry?

I contacted him yesterday, and he shared his story, providing photos that also authenticate him as the watch’s owner. The problem with Ken’s story isn’t truthfulness but lies spun around it. Fanboyism is a cancer that spreads across any tale like his. Already, accusers flame his original post and others resharing it. Apple defenders are venomous. “I’ve been amazed with the amount of negativity”, he says. “It seems a lot of people just can’t believe that Apple could make a product that could break or have a design problem”.

Meanwhile, Apple critics call for label strapgate; there have been too many “gates” already. We don’t need another caustic moniker. In this toxic climate, legitimately aggrieved customers cannot easily step forward. The focus should be the device and whether there is a design flaw or owner error.

Apple by Joe WilcoxApr 10, 20157:30 pm

What Happened to the Apple New Product Lovefest?

I typically don’t pull together review roundups, but bloggers and journalists with early access to Apple Watch and 12-inch MacBook beat the products senseless. Not even Wall Street Journal gives glowing look at the laptop; the pummeling is among the most brutal. Meanwhile, The Verge repeatedly gut-punches the smartwatch. Two themes rise from the many reviews, even those trying to cover up pooh with perfume: The devices are beautiful, but performance is a lumbering beast.

Welcome to the Tim Cook and Jony Ive era of putting form before function, and to a fault. Apple’s CEO and design chief may not be the dynamic duo shareholders hoped for. The first truly new products to emerge under Cook’s stewardship receive a collective meh, which should scare any intelligent buyer witless. Because if the past means anything, the carefully chosen coven of early reviewers embrace newfangled Apple things like the Devil clings to sinners. But not this week.

Apple by Joe WilcoxApr 9, 20158:45 pm

Apple Watch Social Sentiments Slump

As the clock passes Midnight and takes us into April 10, Apple Watch preorders begin. Sales start two weeks later. The buzz is big, but will actual demand be? Argus Insights, an analyst firm that is new to me, doesn’t see strong sales ahead. The metrics are interesting: 7.8 million social interactions and 65K online reviews about wearables.

“Though the Apple Watch will of course be successful, we don’t see the product to be wildly successful”, John Feland, Argus founder, says in a statement. I reviewed the firm’s report, which data is from September 2014 to end of March 2015, and it’s interesting reading. The question, and Apple Watch sales likely will answer: Is online social buzz a means for predicting a product’s success?

Apple by Joe WilcoxApr 8, 201512:03 pm

The Verge on Apple Watch

I am impressed with The Verge’s magazine-like presentation for the web, and the Apple Watch review is exceptional example. Presentation in PC browser or either of my Androids, Nexus 6 or 9, freshly flows from graphics to text overlay to paragraphs of experiential writing. Format, using the device during one day and fine touch of battery icon and time per major graphic, beautifully fits content and context.

Last month’s NeimanLab post “This is my next step: How The Verge wants to grow beyond tech blogging” spotlights changes ahead. “What The Verge has been doing the past six months, and will be doing for the next six, is turning itself into a site that covers pop culture, science, and even cars with the same voice they’ve trained on the world of technology”, NeimanLab assistant editor Justin Ellis explains. The Apple Watch review, posted today with a scad of others, illuminates transition underway. What impresses is writer Nilay Patel’s apparent honesty about the device’s benefits and shortcomings.