Category: Tech

Apple by Joe WilcoxSep 14, 20153:00 pm

‘If It’s Not an iPhone…’

The first weekend of iPhone 6s and 6s Plus preorders are behind us, but Apple already looks ahead. This morning, the company presumably sought to quell last week’s Wall Street jitters in statements to CNBC, Financial Times, and MarketWatch, among other news services popular with investors. This is perception-management at Apple’s finest, and it is metaphor for success selling smartphones and why most competitors flounder by comparison.

I didn’t receive the statement and so cannot attest to its veracity. But presuming esteemed financial news services accurately report, misdirection isn’t much better than this. Apple doesn’t give an exact figure, instead stating: “We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale Sept. 25”. How circumspect is that? Ten million the first weekend two weeks later?

Apple by Joe WilcoxSep 12, 201512:45 pm

Apple Products without Purpose

As Apple’s iPhone 6s and 6s Plus preorder weekend progresses, I reflect on the week’s announcements. Increasingly, I see the company as the middle-aged boys club; men of a certain age designing products for rich, white, middle-age males. Of course, execs want women and people of other ages and classes buying pretty things, too. I refer to a mindset that seems to be core to Apple’s post-Steve Jobs design ethic.

“Products without purpose” I call new MacBook, Apple Watch, and iPad Pro. Where once Steve Jobs filled niches and created new categories, CEO Tim Cook and company create new Apple ware for which there is little to no need whatsoever.

Web by Joe WilcoxSep 10, 20153:09 pm

Gimme Google Fiber, San Diego!

Please take my money, Google. Tap the vein right here if blood is the currency you need. I am ready, willing, and over-excited. If you disappoint, I understand, though. My city is a brick wall when it comes to new commerce. It’s regulation central. So good luck to you, GF.

This afternoon I received email from the Google Fiber team that stopped my heart: “We wanted you to be among the first to hear the news. Today we announced we’re exploring bringing Fiber to San Diego”. Hell, yeah, baby. Sign me up. Which up-for-reelection-politician needs me and other native and transplanted San Diegans to be thorns in the butt? Give us more speed than we possibly need for prices we probably can’t afford.

Apple by Joe WilcoxSep 9, 20156:13 pm

Is This Apple’s 9-11 Respect?

Apple’s decision to start iPhone 6s and 6s Plus preorders on Saturday September 12 surprises me. Friday is typical, which lets the company tabulate an extra day into the weekend when reporting the number of preorders the following week. So you have to wonder why the change. I asked Apple PR, but there is yet no response yet.

In 2014, Apple announced iPhone 6 and 6 Plus also on September 9th, a Tuesday. Preorders began on Friday the 12th and sales one week later. In 2013, there was no preorder option for iPhone 5s, just straight sales starting Friday September 20th; announced the 10th. In 2012: Fridays September 14th for preorders; the 21st for sales. In 2011: again Fridays, October 7th preorders and October 14th sales.

Apple by Joe WilcoxSep 9, 20153:35 pm

iPad Pro: My Story in Tweets

Apple’s newest tablet, announced earlier today, isn’t on my shopping list. At 12.9 inches, the screen on the iPad Pro is too big. The device can’t comfortably fit the hands for long periods of time. I have experience with 12-inchers. I will likely keep my iPad Air 2, unless Google comes out with some gotta-have Nexus tab before Apple starts selling its beast in November.

The media event marks a big day for the fruit-logo company, which also introduced new Apple Watch models. That’s code for same internals with more case color and band choices. Apple TV gets a big refresh, and new iPhones are queued up for preorders starting Saturday September 12. The company usually does Friday, but that’s the 9-11 terrorist attack anniversary.

Mobility by Joe WilcoxSep 9, 20159:35 am

Pixel Me Life

I am in one of my moods today, waiting for the big Apple media event to start in about 30 minutes. For no reason, other than perhaps boredom thinking about what’s to come, I wrote a quickie poem—an ode to Chromebook Pixel. It’s all just for fun and doesn’t pretend to be anything more.

When you work alone in a home office and there is no one to tease with spitballs and paper airplanes, making fun is a singular effort. The poem is meant to be read with rapid meter. Confession: I don’t play a fife, but it rhymes with life. Maybe I will add more verses later.

Apple by Joe WilcoxSep 6, 201512:30 pm

I Like Apple Music, But…

Yesterday, I joined the 61 percent. The figure represents the people who, in a MusicWatch survey of 5,000, had turned off auto-renew on their free Apple Music trial, which for all ends September 30. Unless something really big comes out of this week’s media event, where new iPhones could debut and iOS 9 and OS X El Capitan receive release dates, I will listen elsewhere. For now, I will stream higher-fidelity tracks from Tidal, and expand my musical horizons at services like SoundCloud.

Strange thing: I don’t dislike Apple Music. Curated playlists are “frak me” good. Family pricing, $14.99 per month, is very reasonable. The library is voluminous; if I want to listen to it, Apple Music likely has it. Then there is the benefit of easy access to my own library of about 14,000 tracks alongside juicy fruit picked from the orchard.

Apple by Joe WilcoxSep 4, 201512:58 pm

‘Bold. Brilliant. Brutal.’

Documentary “Steve Jobs: Man in the Machine” is in theaters and on-demand, starting today. Tagline “Bold. Brilliant. Brutal.” snatched by attention, because it’s so evocative of Apple marketing style under the cofounder’s leadership. I doubted […]

Mobility by Joe WilcoxSep 4, 20159:15 am

Nexus 6 Returns

Contemplation turns to action. I had been looking for Nexus 6 to test Google’s Project Fi. My sister bought my phablet two months ago, when I got iPhone 6 Plus to test iOS 9, but N6 is the only device currently supported on the cellular service.

Last night, I oogled at Nexus 6 for $499.99 on Amazon, which already was a hefty discount. This AM, I rolled out of bed to see $349.99. Both prices are for the 32GB model. Double the memory and pay $399.99. Yesterday: $549.99. Surely the price and supply can’t last. That’s helluva good deal—and for both colors: Cloud White and Midnight Blue. What the hell. I ordered the bigger capacity dark one for free same-day delivery.

Google by Joe WilcoxSep 3, 201512:01 am

What is the Google Free Economy?

Today I posted the third installment of my investigative news analysis series “What Does the ‘Google Free Economy’ Cost You?”, which is being crowdfunded through Byline: “Obituary for the Fourth Estate, Part 1“. The headline derives from a subhead in the first story, which I share here, below the fold.

During the editing, I nearly broke up Part 1 in two to make a third. The first of the pair recaps how the Google Free Economy illuminated a path for new media companies as the Fourth Estate lost its way. Part 2 will look at the rise of social media and how it has fundamentally shifted authority from a small number of editors and reporters to the audience of news consumers. The initial concepts build from my groundbreaking, but largely ignored, June 2009 analysis “Iran and the Internet Democracy“.

Web by Joe WilcoxAug 31, 20154:05 pm

Which Is It, Tidal?

I canceled my Tidal subscription yet again, but a day later look at returning. But when prompted on iPhone 6 Plus, I see a price increase ($25.99). What the frak? But in my laptop browser, […]

Apple by Joe WilcoxAug 30, 20158:20 pm

Storm Warning for Apple and iPhone

On September 9, Apple will hold a media event, where, presumably, the next-generation iPhone(s) will be unveiled. The company announced new handsets the same date last year, the 10th in 2013, and the 12th in 2012. But as the big reveal approaches, shadows rise over iPhone’s future: China’s slowing economy; smartphone saturation in core markets; lower selling prices in growth geographies; the end of cellular carrier subsidies in the United States, and, most serious of all, the “good enough problem”.

iPhone rode a perfect storm of success, raising Apple’s fortunes like a tsunami crashing down on competitors. This fact cannot be emphasized enough to illustrate how the bitten fruit logo company’s fortunes could fall as quickly, and as dramatically, as they rose. All the while, Android grows from swell to monsoon.