Author: Joe Wilcox

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Photo Credit: Julia Folsom

Apple Watch isn’t the Future

I am reluctant to criticize unreleased Apple Watch because my analysis about original iPad—given before seeing it—was wrong. That said, Android Wear, while seemingly sensible comparison that analysts, bloggers, and journalists make, isn’t right. When put in perspective of next-generation wearables, I think Apple Watch should be compared to Google Glass.

Be honest. Which looks more innovative to you? The utility of something you see at eye level that provides real-time, location-based information is much greater than something that demands more responsive—”Hey, Siri”—interaction and turns the glance and fingers downward. Granted, Apple Watch delivers alerts, and you feel them, but your attention is always to look away. 

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iPhone 6 Plus follows the Leader

I am a Mac user again. After two years of using Chromebook as my primary PC and going “Microsoft All-In” for the summer with Nokia Lumia Icon and Surface Pro 3, at the end of August I returned to my first love—despite my reputation for hating it. I’m not anti-Apple. Fanatics who try to silence me, and other journalists not glowing about the fruit-logo company, just want you to believe that I am, by insisting bias where none exists.

Before Tuesday’s splashy media event, I anticipated buying a new iPhone—to fit into my renewed Mac lifestyle. But the size really bugs me. Last weekend, I asserted that September 9 would start the Tim Cook era—that it would define where the CEO will take Apple. I used iPod nano as example of a product that defined Steve Jobs’ leadership style. But Cook soiled my anticipation that he could be so bold. iPhone 6 and iPhone 6 Plus are too much me-too devices, and they’re not what I expected from the great innovator. 

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iPod is Classic

In my professional life as a journalist, I only wrote one rumor story for which sourcing was truly sketchy. Generally my rule is this: Write what you know to be true in the moment based on the most reliable—and identified, meaning we directly communicated—sources available. But I didn’t feel confident about my Oct. 17, 2001 iPod story. My source (only one) confirmed that six days later Apple would unveil a “digital music device”, but it wasn’t clear what that meant, something the story reflects.

I reminisce about iPod because it’s gone. CNET, where I worked when writing about the mystery music device, reported the device’s disappearance yesterday. The link for iPod Classic now goes to iPod Touch, and the music player is no longer sold at Apple Store Online—not even refurbished. The extended name, adopted in 2007, is appropriate. The original iPod is a “classic”. It is one of four foundational products released in 2001 that still drive everything Apple in 2014. Music changed the fruit-logo company long before iPhone established the world’s largest tech company. 

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My Real-Time Reaction to Apple Watch and iPhone 6

The big event is over. Today, Apple announced iPhone 6 and 6 Plus, with 4.7-inch and 5.5-inch screens, respectively; Apple Pay; and Apple Watch. What we don’t know is as important, if not more, than what we do. For example, Apple didn’t pinpoint when in 2015 the smartwatch would be available or how long the battery will last. But Cook did discuss the ease of charging overnight, which probably indicates enough.

As I suggested three days ago, today’s media event marks the beginning of the Tim Cook era, as he does things his way rather than Steve Jobs’. Notice how the CEO favors emphasizing the company brand over “i” this or that in product names. He also shed typical stern look for big, bold—and frequent—smiles. This is Cook’s day. 

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Amazon Sale is ‘Predictably Irrational’

I can’t stop chuckling over one of Amazon’s many marketing sleight-of-hands today. I awoke to email promoting a one-day sale and “up to 60-percent off select SanDisk products”. Heck, my BetaNews colleague Wayne Williams even wrote a news story. But based on my recent experience buying a “SanDisk Ultra 64GB MicroSDXC Class 10 UHS Memory Card” I wonder about all the savings.

I purchased the card on July 2nd for $34.99. For the one-day sale, Amazon sells the same card for a dollar more, although a newer version (e.g., refreshed packaging and SKU) is available for $31.99. Amazon claims 64 percent and 51 percent savings—$64 and $33—respectively. 

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Tim Cook must prove He can be an Innovation Leader

I must disagree with colleague Mark Wilson, who last week asserted: “There is no reason for anyone to care about the iPhone 6“, which as I write has 124 comments. I’m a big fan of provocative posts, because they engage the readership. But my feelings differ about commentaries that bluster without substance. Mark is absolutely wrong. There is every reason for everyone to care about the next iPhone.

Mark asserts that iPhone “used to be aspirational and high-end. Now the world and his dog has an Apple handset and it’s turned from something special into a poor substitute for one of the countless alternatives…The iPhone is run-of-the-mill. It is predictable. It’s just plain boring”.  In many ways, I agree, but his boring assessment is every reason to “care about the iPhone 6”. 

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My Next Project: ‘How I Beat Diabetes’

I am working on a new ebook based on a personal, health crisis and will start taking preorders this week at Amazon: How I Beat Diabetes, qualifying repeatedly that Joe Wilcox is not a medical professional.

On July 13, 2013, my doctor called frantic about my glucose level. Day before, she drew blood for routine check on something else, and the lab ran the full panel. The number: 212 mg/dL Anything below 100 is safely normal. 

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Ten Months, 26 Stories About Apple

As a personal exercise exploring the tone of my BetaNews stories about Apple, I reviewed all of them written over the past 10 months—just 26, which isn’t many. I did this because, despite the last two posts (here and here) about Apple apologists, reader response does matter. Some critics harp about balance, and I admit there’s no glowing love for the company expressed in most of my stories.

There shouldn’t be. What some people call negativity, I see as constructive criticism. Then there is straight news reporting, which needn’t praise or raze. I prepared the list for myself and post it here mostly for my reference. But it’s a good look at my most recent news stories and analyses about Apple. 

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Apple Apologists Sometimes Mean Well, But…

I started writing about Apple in 1999, when reporting for CNET News.com, and quickly earned a reputation for being anti-Apple. As a Mac user, the accusation puzzled me, because I didn’t yet understand how zealots sought to undermine journalists who wrote anything less than positive about the company.

My reputation got so bad that I couldn’t even deliver welcome news. In a January 2001 scoop, two reliable sources confirmed that Apple would break the 500MHz gap with new Power Macs. One Mac enthusiast site—apologies, I can’t find the link—said the story only made sense if untrue, because my news pieces were negative. So I must have written to lift Mac users’ hopes so they would be crushed when then-CEO Steve Jobs didn’t announce a 733MHz Power Mac. 

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Apple Apologists are Dinosaurs

Three-and-a-half years ago, “I am not anti-Apple” posted to BetaNews. I reaffirm that position in the first of two posts looking at my experience dealing with Apple fanatics—the majority who appear to use tactics taught by Guy Kawasaki in the late-1990s when he was the company’s chief evangelist.

Any long-time journalist knows the drill. You write X story about Apple and the innuendo-carting cultists swarm in accusing you of Windows bias and shilling for Microsoft. Or in this decade, Google. The accusations whack the writer’s credibility often with no substance (e.g., facts) to support them. I credit (some would blame) Guy for the Mac cult attack squads that still clobber people writing presumed negative Apple stories today. Sure their numbers are diminished, but the ferocity of the few still bites.